At H-E-B, I lead category strategy, commercialization, and financial performance for a $300M+ bakery portfolio spanning three major categories. I use consumer insights, trend forecasting, and competitive analysis to develop multi-year growth strategies.
I launched a premium cake program in 300+ stores that generated $4M+ in six months, and snack packs that generated $1M+ in first-month sales. I also commercialized proprietary cake crumbs and prefried doughnuts to reduce labor and improve consistency.
I manage 40+ supplier partnerships, including contract negotiations, cost optimization, and long-term business planning. I also led the transition to natural colors, positioning H-E-B as a leader in clean-label bakery innovation.
Earlier at H-E-B, I managed bakery operations for teams of 20+ partners and supported commercialization, supplier coordination, product data, and customer-facing operations. I received the 2023 IDDBA Champions of Change – Emerging Champion award.
