Lillian Murphy

Manage cross-functional timelines, priorities, and deliverables across internal teams, artists, agencies, vendors, and external partners to keep campaigns on track. Develop campaign strategies and creative based on show goals, audience insights, and historical performance.

Developed marketing strategies and campaigns informed by customer research, market trends, and performance data. Presented strategic recommendations and collaborated with clients to execute marketing initiatives.

Conducted qualitative research with B2B customers to evaluate brand positioning and identify opportunities for growth. Analyzed customer and market data using SPSS and Excel to develop recommendations for brand repositioning and product strategy.

Coordinated integrated marketing campaigns across multiple venues, managing timelines, creative deliverables, social, email, paid media, partnerships, and promotional initiatives. Collaborated with internal teams, artists, agencies, and local partners to execute campaigns and resolve issues quickly in a fast-paced environment.

Conducted industry, competitor, and customer research to develop B2C segmentation and positioning strategy. Translated qualitative research findings into recommendations for marketing mix and customer acquisition strategy.

Analyzed ticketing, audience, and campaign data to evaluate event performance. Conducted market and audience research to support data-driven marketing decisions.

Supported digital marketing campaigns through social content, audience research, performance analysis, and campaign reporting. Conducted market research and translated insights into recommendations for brand and marketing initiatives.

Activities and societies: DePaul Net Impact, DePaul Music Business Organization, and Delta Sigma Pi.

Bachelor of Science in Business with Honors Integrated Marketing Education, including minors in entrepreneurship and business management.