Lexy Nader

Planned regional and global webinars on GoToWebinar and LinkedIn Live, managing registration, promotion, coordination, and post-event activities. Coordinated logistics and marketing support for tradeshows and events, resulting in 500+ leads.

Executed a multi-media campaign including short-form video content, social graphics, and a pop-up event. Utilized market research and social media analytics to develop strategy, and collaborated with account and creative teams for strategic alignment.

Created a brand and packaging for a hair gel brand, conducted market research on the performance industry, and developed the copy for the packaging.

Strategized media planning and creative for the 'Built for You' campaign. Utilized marketing tracking platforms such as Pardot, Salesforce, and Cvent for data insights, and created social graphics and designed webpages for events and products.

Led the advertising team, creating flyers, rebranding the store, and establishing special menu offerings. Managed social media accounts to increase engagement and brand recognition, and created the 'Pizza of the Month' campaign.

Initially hired as Customer Service/Food Prep and promoted to Manager in September 2024. Managed opening and closing, organized daily tasks, and managed labor efficiency while providing excellent customer service.

Executed a community outreach plan for a new podcast client, collaborating on character mascots, community flyers, digital flyers, business cards, and stickers. Developed a media plan targeting Gen X and millennials, and presented the creative strategy to the client.

Curated promotion for an event with over 17,000 attendees and raised over $20,000 to charity. Created social graphics and short-form video content, and assisted in event planning and ambassadorship.

Provided strategy in attracting additional student talent and increasing client outreach and projects. Created and launched a customer service survey, and conducted a multi-media campaign including website mock-up, social media, business cards, and flyers.

Created multi-media campaigns including flyers, video advertisements, and social media. Utilized brand research, consumer analytics, and competitive benchmarking to determine strategy, and assisted in copywriting and producing advertisements.

Grade: 3.73

Pursued a Bachelor's degree in Advertising with a Business minor, achieving a GPA of 3.73.