Open to opportunities

Knarik Boyajyan

@knarikboyajyan

Message

Paid Search Media Manager specializing in Google Ads, SEM strategy, and conversion-driven growth.

Armenia

Message

What I'm looking for

I seek a performance-driven role in paid search or user acquisition where I can optimize multi-channel campaigns, lead SEM strategy, and drive measurable ROI.

I am a Paid Search Media Manager with over four years of hands-on experience driving performance in Google Ads, Microsoft Ads, LinkedIn and Meta campaigns. I focus on SEM strategy, campaign setup, bid management and data-driven optimization to improve ROI.

At Ye-Service I developed SEM strategies, managed PPC accounts, shifted bidding strategies for better cost control, and delivered actionable performance reports. I forecasted ad spend and trends to guide budget allocation and maximize efficiency.

As User Acquisition Manager for Miasin, I executed cross-channel acquisition plans, ran keyword and market research, collaborated on forecasting and developed channel-specific user acquisition calendars and LinkedIn plans. I used Google Analytics to steer bid management and optimize campaign effectiveness.

Previously I founded and led EcoStimule and served as Executive Director at YeService, combining marketing leadership with financial oversight and reporting frameworks. My certifications include Google Ads Search and Social Media Management, and my toolkit spans Google Ads, Google Analytics, Microsoft Ads, LinkedIn, Meta and campaign reporting.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Manager

Current

Ye-Service LLC

May 2021 - Present (4 years 7 months)

Developed SEM strategies and executed Google Ads account and campaign setups aligned with client objectives, forecasted monthly ad spend, and optimized PPC campaigns to improve ROI and cost control.

Google Ads Microsoft Ads SEM Bid Management Google Analytics

User Acquisition Manager

Miasin

Mar 2024 - Nov 2025 (1 year 8 months)

Executed SEM and paid media strategies across Google Ads and LinkedIn, conducted keyword and market research with geo-targeting, and generated performance reports used to optimize acquisition and budget allocation.

Google Ads LinkedIn Ads SEM Keyword Research Audience Targeting Google Analytics performance reporting

Executive Director

YeService LLC

Oct 2019 - Mar 2022 (2 years 5 months)

Directed offline and online marketing initiatives including Google Business and Ads management, implemented reporting frameworks, and managed monthly financial reporting and budgeting.

Marketing Management Google Ads Financial Reporting Budgeting ROI Reporting Campaign Management Team Leadership

CEO / Founder

EcoStimule

Jan 2014 - Mar 2021 (7 years 2 months)

Led green digital marketing services including social and PPC campaign setup, audience targeting, and content strategy informed by sector research to position sustainable products and services.

Social Media Audience Targeting Content Strategy Research Google Ads

Administrative Assistant

Transparency International, Armenia

Aug 2007 - Jun 2014 (6 years 10 months)

Researched project topics to support planning and compiled monthly transportation expense reports to streamline budget tracking and reporting accuracy.

Research Expense Reporting Project Support Administrative Coordination