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Lian Karl CastroLC
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Lian Karl Castro

@liankarlcastro

Sales and Operations Lead at DEHUSK who built a B2B sales playbook that doubled partners within three months.

Philippines
Message

At DEHUSK, I built a B2B sales playbook that led to twice as many partners within three months of joining. I also operationalized team metric tracking and reporting to improve business operations visibility.

At SEAFAIR, I focused on product-led growth for its B2C business in the Philippines and Eastern Europe. I streamlined user qualification, contributing to twice as many qualified users, and designed PRDs while serving as a key stakeholder in internal software development.

At BOOKY, I played a key role in developing a new business model and product in response to COVID-19, and developed campaigns to increase partner acquisition. Earlier, at FOODPANDA, I handled sales and team responsibilities, including leading a separate team to acquire partners in a new city.

Experience

Work history, roles, and key accomplishments

DE
Current

Sales and Operations Lead

Dehusk

Apr 2026 - Present (7 months)

Built B2B sales playbook leading to 2x increase of partners within three months. Operationalized team metric tracking and reporting for greater business operations visibility.

Foodpanda logoFO

Sales Executive

Foodpanda

Jun 2018 - Sep 2018 (3 months)

Acquired AAA accounts within six months of joining. Was part of top 20 performers in foodpanda APAC for multiple months.

Education

Degrees, certifications, and relevant coursework

University of Santo Tomas logoUT

University of Santo Tomas

Bachelor of Science, Food Technology

2013 - 2017

Bachelor of Science in Food Technology from the University of Santo Tomas from 2013 to 2017.

Tech stack

Software and tools used professionally

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