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Liam BoydLB
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Liam Boyd

@liamboyd

Performance marketing specialist driving data-led paid media growth. Account Management and Creative Production experience.

Portugal
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What I'm looking for

I am looking for roles where I can lead paid media strategy and creative production, work cross-functionally on multi-market campaigns, own budgets and drive measurable growth in a collaborative, performance-focused team.

I am a performance marketing specialist with six years' experience across agencies and production companies, skilled in planning, executing and optimising multi-market paid media campaigns and managing seven-figure budgets.

I led platform-level analysis, audience strategy and campaign optimisation across social, digital (including programmatic) and traditional channels, translating dashboards and PCA reports into actionable improvements that meet KPIs.

As a Creative Producer, I deliver high-quality films and digital assets for advertisers, managing timelines, budgets and cross-functional teams while bringing a performance-driven approach to creative testing and messaging.

4 years of experience editing commercial films and other media content across the Adobe Creative Suite, including Premiere Pro, After Effects, Illustrator, InDesign & Photoshop.

Experience

Work history, roles, and key accomplishments

ME

International Account Manager

Mediacom

Jan 2019 - Dec 2022 (3 years 11 months)

Owned planning, execution and optimisation of multi-market paid media budgets for global brands, managing seven-figure campaigns and improving performance through platform-level analysis and audience strategies.

Education

Degrees, certifications, and relevant coursework

Technological University Dublin logoTD

Technological University Dublin

Bachelor of Science (Honours), Marketing

2015 - 2019

Grade: First Class Honours (1.1)

Completed a Bachelor of Science (Honours) in Marketing with First Class Honours, focusing on marketing principles and practical applications.

Tech stack

Software and tools used professionally

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Liam Boyd - Creative Producer - Banjoman Commercials | Himalayas