Liam Boyd
@liamboyd
Performance marketing specialist driving data-led paid media growth. Account Management and Creative Production experience.
What I'm looking for
I am a performance marketing specialist with six years' experience across agencies and production companies, skilled in planning, executing and optimising multi-market paid media campaigns and managing seven-figure budgets.
I led platform-level analysis, audience strategy and campaign optimisation across social, digital (including programmatic) and traditional channels, translating dashboards and PCA reports into actionable improvements that meet KPIs.
As a Creative Producer, I deliver high-quality films and digital assets for advertisers, managing timelines, budgets and cross-functional teams while bringing a performance-driven approach to creative testing and messaging.
4 years of experience editing commercial films and other media content across the Adobe Creative Suite, including Premiere Pro, After Effects, Illustrator, InDesign & Photoshop.
Experience
Work history, roles, and key accomplishments
Creative Producer
Banjoman Commercials
Jan 2022 - Present (4 years 1 month)
Led end-to-end production of high-impact films and digital assets for TV, social and programmatic campaigns, managing budgets, timelines and cross-functional delivery to spec and on budget.
International Account Manager
Mediacom
Jan 2019 - Dec 2022 (3 years 11 months)
Owned planning, execution and optimisation of multi-market paid media budgets for global brands, managing seven-figure campaigns and improving performance through platform-level analysis and audience strategies.
Education
Degrees, certifications, and relevant coursework
Technological University Dublin
Bachelor of Science (Honours), Marketing
2015 - 2019
Grade: First Class Honours (1.1)
Completed a Bachelor of Science (Honours) in Marketing with First Class Honours, focusing on marketing principles and practical applications.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
liamboyd.comSalary expectations
Social media
Job categories
Skills
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