At Luxehouze Singapore & Indonesia, I drove online growth initiatives that generated IDR 170B+ in sales within two years. I also managed client acquisition and retention across local and international markets, achieving 50–80% conversion.
I scaled the Sell-With-Us program across consignment, direct-buy and trade-in services. Through A/B testing and training support for 100+ salespeople, the program contributed 22% of company revenue.
Earlier, at SC Marketing Agency, I executed Meta advertising strategies for international brands, delivering an average 6x ROAS. At The Bridal Workshop, I redesigned the client-visit process, doubling appointments, and led a six-person team in implementing customer-experience standards.
