LMLetshego Mahuma
@letshegomahuma
Startup operations and GTM execution lead driving partner activation and revenue growth across multi-market rollouts.
South AfricaWhat I'm looking for
I am a Startup Operations & GTM Execution lead with 15+ years of experience in early-stage technology ventures, FMCG operations, and large-scale infrastructure governance. I combine startup agility with financial discipline to design repeatable partner onboarding and activation systems.
I've led multi-market rollouts across 12+ markets and supported LatAm planning, building standardized reseller GTM activation templates and milestone-based execution tracking. I align commercial frameworks, contribute to revenue model structuring, and support messaging infrastructure integrations.
In operational roles I have managed R10m+ portfolios, improved cash flow by 25%, reduced logistics costs by 15%, and cut FX exposure by 12% through procurement and working-capital controls. I deliver structured reporting cadences, compliance governance, and margin protection for enterprise campaigns and retail operations.
I seek to apply my expertise in remote, part-time contract roles focused on Startup Operations, GTM Execution, and Revenue Operations Support, bringing measurable execution, stakeholder alignment, and repeatable playbooks that drive activation and revenue validation.
Experience
Work history, roles, and key accomplishments
Startup Operations & GTM Lead
Para Vet.Live
Jan 2025 - Present (1 year 1 month)
Contributed to multi-market Go-To-Market execution across 12 East African markets and supported LatAm rollout planning, building a standardized Reseller GTM Activation Template and milestone-based execution tracking to validate early revenue.
Customer Success Director
Geom
Jan 2025 - Nov 2025 (10 months)
Led execution of multi-site OOH/DOOH campaigns with budgets up to R2M/month, managing campaign lifecycle, compliance validation, supplier coordination, and margin protection for enterprise clients.
Finance & Operations Lead
Onyx FMCG (Pty) Ltd
Jan 2023 - Dec 2024 (1 year 11 months)
Oversaw finance and operations for ~R10M annual turnover, improving cash flow by 25% and reducing logistics costs 15% via forecasting, working capital controls, supplier renegotiation, and strengthened financial governance.
Founder & Managing Director
Dingis Holdings
Jan 2020 - Dec 2022 (2 years 11 months)
Founded and scaled a hybrid e-commerce/retail business to peak monthly revenues of ~R100,000, owning P&L, operations, e‑commerce, digital marketing, fulfillment, and a team of eight.
Senior Accounts Clerk
Murray & Roberts Engineering Solutions
Jan 2012 - Jan 2019 (7 years)
Supported financial governance on multi‑billion infrastructure projects, managing AP/AR, reconciliations, payroll (VIP), monthly reporting, and audit support to ensure compliance and accuracy.
Education
Degrees, certifications, and relevant coursework
CAChartered Institute of Management Accountants
CIMA Operational Level (Candidate Member), Management Accounting
CIMA Operational Level candidate member pursuing professional management accounting qualifications at the Operational level.
UAUniversity of South Africa
Bachelor of Commerce, Finance
Bachelor of Commerce (BCom) focused on Finance obtained from the University of South Africa.
Availability
Location
South AfricaAuthorized to work in
Social media
Job categories
Skills
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