Leticia Fernandes
@leticiafernandes
Experienced professional in recruitment and digital marketing strategies.
BrazilWhat I'm looking for
I am a dedicated professional with 7 years of experience in the B2B and B2C tech industry, having honed my skills at renowned companies like Binance and Spotify. My expertise lies in Recruitment, Social Media, and Customer Service, where I focus on enhancing candidate experience through data-driven strategies. I have a proven track record of meeting KPIs and aligning goals with OKRs, showcasing my ability to drive results in fast-paced environments.
Throughout my career, I have developed and executed successful digital marketing strategies, significantly increasing user engagement and brand awareness. My role as a Marketing Specialist at VeganHive allowed me to create compelling content and manage relationships with key partners, resulting in a 70% increase in user base. I pride myself on my strong analytical and problem-solving skills, which I applied while working as a Customer Success and KYC Analyst at Binance, where I maintained an impressive customer satisfaction ratio.
Experience
Work history, roles, and key accomplishments
Customer Success and KYC Analyst
Binance
Jan 2022 - Jan 2023 (1 year)
Meticulously reviewed and analyzed customer information documents and transactional data, maintaining high accuracy and integrity. Applied strong analytical and problem-solving skills to over 200,000 customers, achieving an 88.63% satisfaction ratio.
Social Media Representative
Spotify Modsquad
Jan 2021 - Jan 2022 (1 year)
Created and administered content on social media platforms like Twitter and Facebook, building audience engagement by at least 70%. Maintained high customer engagement and directed users to brand-specific resources to ensure consistency.
Recruiter
Blaze
Jan 2020 - Jan 2021 (1 year)
Conducted initial screens and interviews to assess candidate qualifications and cultural fit, coordinating schedules with hiring managers. Reviewed high volumes of resumes and applications to shortlist qualified candidates, ensuring a diverse hiring pipeline.
Talent Acquisition and Incoming Exchange Director
AISEC
Jan 2015 - Jan 2020 (5 years)
Managed the full lifecycle of recruiting, including sourcing, screening, interviewing, and closing over 40 candidates in under 3 months with a 75% retention rate. Oversaw people operations, ensuring legal compliance and enhancing business development in the internship sector.
Marketing Specialist
VeganHive
Jan 2023 - Present (2 years 5 months)
Developed and executed digital marketing strategies, significantly increasing user base by 70% and engagement by 80%. Managed relationships with Canadian content creators and supported sales initiatives, while defining KPIs and optimizing campaigns based on analytics.
Education
Degrees, certifications, and relevant coursework
UNIAMÉRICA
Postgraduate in Marketing, Communication and Growth, Marketing, Communication and Growth
Pursuing a postgraduate degree in Marketing, Communication, and Growth. Focusing on advanced strategies in these areas.
EBAC
Product Management, Product Management
Focused on product management principles and practices. Gained expertise in developing and managing product lifecycles.
University of Santa Maria
International Relations, International Relations
Grade: 10
Studied international relations with a focus on business studies. Achieved an overall GPA of 10.
Instituto Federal de Educação
Technician, Business Administration
Completed a technical program in Business Administration. Gained foundational knowledge in business operations.
Availability
Location
BrazilAuthorized to work in
Job categories
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