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Leslie Sims

@lesliesims

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Senior Program & Digital Marketing Director

United States

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What I'm looking for

Seeking a challenging role that leverages my skills in strategic planning, data analysis, and digital marketing to drive business results and growth.

As a seasoned marketing professional with extensive experience in strategic planning, content creation, and multi-channel marketing campaign development, I leverage my skills to drive brand awareness and build brand equity across diverse target markets. With a proven track record of conveying data-driven insights and recommendations to key stakeholders, I am a versatile leader who inspires cross-functional teams to achieve objectives within deadlines and fulfill all client requirements.

With a strong background in CRM strategy, customer segmentation, account management, email marketing, and digital marketing, I am well-equipped to manage multiple projects simultaneously in fast-paced, dynamic environments. My passion for problem-solving and ability to analyze metrics and implement social engagement strategies make me a valuable asset to any organization.

Throughout my career, I have demonstrated my ability to champion the management and implementation of complex projects, guide cross-functional teams, and consult with key stakeholders to ensure optimal solutions. I am a motivated and results-driven professional with a positive attitude and a passion for driving business results.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Director

Current

The L Louise Kollective

May 2022 - Aug 2024 (2 years 3 months)

Creative Program Director, Alpha Kappa Alpha Sorority, Inc.: Lead digital materials, communication strategies to boost engagement & event participation. Manage a team to align with goals and drive measurable results.
Digital Marketing Director, The L Louise Kollective: Oversee vendors, website design, branded content. Develop email & social campaigns to build awareness.

Stakeholder Management AI Project Management Email Marketing Social Media Marketing Domo Data Visualization ETL Digital Marketing Digital Technology

Sr. Account Operations Manager

OneMagnify

Oct 2018 - Aug 2024 (5 years 10 months)

Oversaw major programs for Ford, Syngenta, and Mercedes-Benz, managing email campaigns and cross-functional collaboration to align with client expectations and brand guidelines. Championed the management and implementation of the Domo process from inception to wrap-up, guiding kick-off, discovery, data integration/ETL, QA, and data visualization to fulfill expectations.

Email Campaigns Project Management UX Cross Functional Collaboration Content Management Stakeholder Engagement

Sr. Project Manager,Digital Content Mgmt

OneMagnify

Feb 2014 - Oct 2018 (4 years 8 months)

Managed key accounts and initiatives, delivering insights and strategic guidance while executing multi-channel marketing programs that increased customer engagement.

Data Analytics Project Management Multi channel Marketing Content Management Customer Insights Data Ingestion Oracle Hadoop

Marketing Consultant

Vaco Technology Consulting

Apr 2009 - Feb 2014 (4 years 10 months)

Conducted marketing consulting for various clients, focusing on database marketing and social media strategies that enhanced engagement and visibility.

Digital Marketing Project Management B2B Marketing Social Media Strategy Database Marketing Segmentation Metrics Analysis Client Engagement

Advertising Account Executive

GlobalHue Multicultural Advertising Agency

Dec 2007 - Apr 2009 (1 year 4 months)

Liaised with Walmart to execute integrated campaigns across multiple channels, achieving significant engagement metrics for Black History Month initiatives.

Campaign Management Integrated Marketing Digital Marketing Media Planning Performance Metrics Project Coordination

Senior CRM Marketing Analyst

Accenture

Jan 2006 - Dec 2007 (1 year 11 months)

Consulted for various clients to streamline marketing processes, enhancing client satisfaction through effective business process modeling and requirements gathering.