Open to opportunities

Leo Pereira

@leopereira

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Bilingual Senior UX Writer and Content Designer specializing in Design Ops and scalable content.

Brazil

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What I'm looking for

I am a Content Operations Specialist and UX Writer seeking remote roles to architect scalable content engines. I specialise in combining data-driven triage processes with human-centred UX copy. I leverage n8n, Generative AI, and automation workflows to eliminate bottlenecks, allowing teams to deliver localised product experiences at scale.

Most companies ask, "How do we produce more content?" I ask, "How do we produce content that scales without losing the human touch?"

I'm a Content Operations Specialist and UX Writer obsessed with efficiency and mass customisation, and I've spent my career at the exact intersection of Content Strategy, User Experience, and Data Operations. At UENI, I was responsible for the end-to-end delivery of 500+ high-converting websites for SMBs in the US, UK, and Brazil, and I co-designed the operational triage system that turns raw client data into production-ready assets for the entire team.

I bridge the creative side of the job (UX writing, storytelling) with the technical side (automation, prompt engineering). I build workflows with AI and tools like n8n that handle repetitive data formatting, so the team can spend its time on strategy and user-centric copy instead.

When I'm not mapping out content systems or writing high-impact microcopy, you can probably find me playing Pokémon, exploring animation and game design, or writing about pop culture on my own Substack.

I'm currently looking for 100% remote opportunities (LATAM, US, EU, UK) in Content Operations, Content Strategy, and UX Writing. Let's connect and build content systems that actually work.

Experience

Work history, roles, and key accomplishments

Senior UX Writer & Content Operations

UENI Ltd

Jan 2023 - Jan 2026 (3 years)

Delivered 500+ responsive websites for US/UK/BR markets, applying UX writing and information architecture. Specialised in the content triage pipeline, transforming unstructured client data into production-ready assets. Maintained operational efficiency and quality standards across high-volume pipelines, bridging the gap between raw data and final digital products using scalable workflows.

Content Strategy UX Writing Information Architecture Localization SEO Content Operations

Content & Social Media Strategist

Yellow Kite Agency

Apr 2021 - Jan 2023 (1 year 9 months)

Directed B2C copywriting for a real estate launch, achieving 100% unit sales. Authored 50+ SEO articles via WordPress to drive inbound B2B/B2C traffic. Led the digital presence for the State Secretariat of Finance, managing crisis comms across 5 platforms. Structured editorial calendars and wrote high-engagement microcopy for daily community management and cross-functional teams.

SEO Content Strategy Email Marketing User Intent Analytics Content Repurposing

Social Media Assistant

Algo Mais Consultoria

Sep 2018 - Apr 2021 (2 years 7 months)

Improved digital presence for clients across architecture, law, and non-profit sectors by executing targeted content planning, design, and performance analysis. Generated qualified inbound leads by managing paid traffic campaigns across Google and Facebook Ads.

Social Media Paid Advertising PR Copywriting Google Ads Facebook Ads Media Strategy

Production Intern

TV Gazeta de Alagoas

Sep 2017 - Dec 2017 (3 months)

Collaborated on daily news scripts and interviews for a Globo affiliate, developing the ability to distil complex information and perform rigorous fact-checking into clear, logical narratives under tight daily deadlines.

Research Interviewing

Communications & Press Intern

Superintendência Municipal de Transportes

Jan 2015 - Aug 2017 (2 years 7 months)

Drafted press releases and managed crisis communications reaching an audience of 200,000+ citizens, effectively balancing public information needs with institutional transparency.

Crisis Communications Media Relations Copywriting Stakeholder Engagement

Education

Degrees, certifications, and relevant coursework

Fundação Armando Alvares Penteado (FAAP)

Postgraduate Degree, Animation & Digital Games

2024 - 2025

Grade: 10

Activities and societies: Focused on building robust narrative structures, interactive storytelling, and game design. Developed skills in scriptwriting and game mechanics. Applied user-centred design principles to interactive media, bridging the gap between engaging narratives and technical implementation. Achieved a 10/10 final grade.

Postgraduate studies in Animation & Digital Games focusing on narrative strategy and digital storytelling to enhance engagement and retention.

Federal University of Alagoas

Bachelor's Degree, Journalism & Social Communication

2013 - 2018

Grade: 9.08

Activities and societies: Background rooted in rigorous investigation, ethical journalism, and advanced storytelling. Organised major communication events like XIV SECOM and participated in national journalism congresses. Developed strong foundations in content strategy, research, and clear communication, graduating with a 9.08/10 GPA.

Completed a Bachelor's degree in Journalism and Social Communication, developing skills in media production, writing, and public communications.