Open to opportunities

Leo Pereira

@leopereira

Message

Bilingual Senior UX Writer and Content Designer specializing in Design Ops and scalable content.

Brazil

Message

What I'm looking for

I seek a remote-friendly role where I lead content strategy and Design Ops to scale clear, localized product experiences using AI workflows and strong cross-functional collaboration.

I help product and content teams turn complex logic into clear, scalable digital experiences: across languages, markets, and systems.

Over the past decade, I've worked at the intersection of UX writing, content strategy, and content operations. Most recently at UENI Ltd (London), where I led content operations and information architecture for 500+ responsive websites delivered to SMEs across global markets, all in English, fully remote.

What I bring:

→ Content operations at scale: frameworks, information architecture, quality pipelines

→ UX writing for diverse global audiences — US, UK, and BR markets

→ AI workflow automation: I build n8n pipelines that integrate LLMs into content production, reducing turnaround without sacrificing quality

→ Bilingual fluency in EN/PT; intermediate Spanish (B2); basic Swedish (A2)

My background is in journalism — which means I approach content not as isolated copy, but as a system designed to solve real problems with precision, clarity, and cultural nuance.

I'm currently based in Brazil and actively seeking UX Writing, Content Design, or Content Operations roles — remote or with relocation support to Europe or Canada.

Portfolio: https://leopereira.short.gy/portfolio

Reference from UENI available on request.

Experience

Work history, roles, and key accomplishments

UX Writer & Content Designer

UENI Ltd

Jan 2023 - Jan 2026 (3 years)

Led content operations and design strategy for a small-business website builder, triaging client data and designing IA to deliver 500+ responsive websites and reduce production errors. Crafted microcopy and localized content (EN/PT) to optimize user flows and conversion rates across international markets.

Content Strategy UX Writing Information Architecture Localization Figma SEO Content Operations

Content Marketing Analyst

Yellow Kite Agency

Apr 2021 - Jan 2023 (1 year 9 months)

Researched and produced 50+ long-form SEO articles focused on user intent to amplify organic reach and domain authority, and repurposed content into email campaigns and landing pages to improve lead nurturing and conversions.

SEO Content Strategy Email Marketing User Intent Analytics Content Repurposing

Social Media Analyst

Yellow Kite Agency

Apr 2021 - Mar 2022 (11 months)

Translated dense fiscal and institutional data into clear public-facing content and managed official social channels and crisis communications to maintain transparency and institutional alignment.

Social Media Management Crisis Communications UX Writing Content Simplification Copywriting Stakeholder Management

Media Assistant

Algo Mais Consultoria

Sep 2018 - Apr 2021 (2 years 7 months)

Managed social channels and executed targeted Google/Facebook ad campaigns, curated content calendars, and wrote press releases to align media outputs with client brand voice.

Social Media Paid Advertising PR Copywriting Google Ads Facebook Ads Media Strategy

Production Intern

TV Gazeta de Alagoas

Sep 2017 - Dec 2017 (3 months)

Collaborated with journalists on news scripts, interviews, and story research, gaining experience in fast-paced media production and editorial workflows.

Research Interviewing

Communications Intern

Superintendência Municipal de Transportes

Jan 2015 - Aug 2017 (2 years 7 months)

Drafted press releases and crisis communications for public transit initiatives and developed relationships with local media to support municipal communication goals.

Crisis Communications Media Relations Copywriting Stakeholder Engagement