LPLeo Pereira
@leopereira
Bilingual Senior UX Writer and Content Designer specializing in Design Ops and scalable content.
BrazilWhat I'm looking for
I am a bilingual Senior UX Writer and Content Designer with 10+ years shaping digital products and scaling content production across global markets. I specialise in Design Ops and translating complex logic into intuitive user journeys.
At UENI, I led content operations and information architecture for 500+ responsive websites, reducing production errors and improving conversion through user-centric microcopy and navigation. I leverage bilingual fluency (EN/PT) to localize brand messaging for diverse markets.
My background in journalism and a postgraduate focus in Animation & Digital Games informs a narrative-led approach to content, boosting engagement and retention. I have also authored 50+ long-form SEO articles and simplified complex government fiscal data into accessible public content.
I am results-driven, experienced in CMS platforms, SEO, HTML/CSS, Figma, and automation tooling like n8n, and I apply AI workflows to scale production while maintaining clarity and user-centred design principles.
Experience
Work history, roles, and key accomplishments
ULUX Writer & Content Designer
UENI Ltd
Jan 2023 - Jan 2026 (3 years)
Led content operations and design strategy for a small-business website builder, triaging client data and designing IA to deliver 500+ responsive websites and reduce production errors. Crafted microcopy and localized content (EN/PT) to optimize user flows and conversion rates across international markets.
Content Marketing Analyst
Yellow Kite Agency
Apr 2021 - Jan 2023 (1 year 9 months)
Researched and produced 50+ long-form SEO articles focused on user intent to amplify organic reach and domain authority, and repurposed content into email campaigns and landing pages to improve lead nurturing and conversions.
Social Media Analyst
Yellow Kite Agency
Apr 2021 - Mar 2022 (11 months)
Translated dense fiscal and institutional data into clear public-facing content and managed official social channels and crisis communications to maintain transparency and institutional alignment.
Media Assistant
Algo Mais Consultoria
Sep 2018 - Apr 2021 (2 years 7 months)
Managed social channels and executed targeted Google/Facebook ad campaigns, curated content calendars, and wrote press releases to align media outputs with client brand voice.
Production Intern
TV Gazeta de Alagoas
Sep 2017 - Dec 2017 (3 months)
Collaborated with journalists on news scripts, interviews, and story research, gaining experience in fast-paced media production and editorial workflows.
Communications Intern
Superintendência Municipal de Transportes
Jan 2015 - Aug 2017 (2 years 7 months)
Drafted press releases and crisis communications for public transit initiatives and developed relationships with local media to support municipal communication goals.
Education
Degrees, certifications, and relevant coursework
FFFundação Armando Alvares Penteado (FAAP)
Postgraduate Degree, Animation & Digital Games
2024 - 2025
Postgraduate studies in Animation & Digital Games focusing on narrative strategy and digital storytelling to enhance engagement and retention.
FAFederal University of Alagoas
Bachelor's Degree, Journalism & Social Communication
2013 - 2018
Completed a Bachelor's degree in Journalism and Social Communication, developing skills in media production, writing, and public communications.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Portfolio
leopereira.short.gy/portfolioSocial media
Job categories
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