At ADP, I lead content strategy and Content Operations initiatives across enterprise digital products. I develop content systems, editorial guidelines and governance frameworks, and build AI-assisted workflows using Microsoft Copilot.
At Amma Pregnancy Tracker, I create and optimize UX, lifecycle and editorial content for a maternal health app. I also localize app experiences, articles and push notifications into Brazilian Portuguese.
At Contabilizei, I developed SEO, GEO and AEO strategies for financial and tax-related digital experiences. I helped position the company as a recognized source in Google AI Overviews through improvements to content structure, topical relevance and answer-focused content.
At Bradesco, I created customer-facing content for digital banking products and reduced customer support requests by 55% through self-service and FAQ content. Earlier, I structured content for more than 40 virtual assistants at Guide121 and increased autonomous resolution by 87% through content optimization and A/B testing.
