I seek UX Desginer roles in a diverse company that values the impact of design, where I can lead user-centred design, collaborate cross-functionally, and use research and data to improve conversion.
Beatriz Caetano
@beatrizcaetano
UX Designer with over 6 years of experience with special strengths in Content Design. Recognised for autonomy, communication and leadership.
What I'm looking for
- UX Designer with over 6 years of experience with special strengths in Content Design and focused on the user's perspective throughout the design process. Worked with clients in the finance, travel, retail and real estate sectors, recognised for autonomy, communication and leadership.
- Increased onboarding conversion by 76% with data analysis and a user-centered approach. Following studies of user feedback, competitor analysis, and interface improvements, we crafted an intuitive journey that reduced the onboarding time to 40 seconds.
- Reduced customer service enquiries by 38% by championing the implementation of a help centre, conducting research in collaboration with the team. This initiative enhanced the user experience by promoting user autonomy in query resolution and resulted in operational cost efficiencies.
- Increased scheduled visits by 81% via chatbot for a real estate company, focusing on user experience improvements via qualitative research and AI training. This directly impacted the number of leases and financial return.
Experience
Work history, roles, and key accomplishments
UX Designer
Vivo Pay
Jan 2024 - Oct 2025 (1 year 9 months)
Led UX and content design initiatives for financial products, generating an estimated potential return of $23,150,000 in one year, reducing customer service enquiries by 38%, and cutting email delivery time by 50% through a design system.
Senior Content Designer
Superdigital
Mar 2023 - Dec 2023 (9 months)
Led content design for onboarding and voice work in fintech, increasing onboarding conversion by 76% and reducing onboarding time to 40 seconds while improving team processes and change traceability.
UX Writer
Sicredi
Mar 2021 - Apr 2022 (1 year 1 month)
Designed chatbot and renewal journeys that increased insurance renewals and improved account opening flows through collaborative workshops and usability testing, enhancing revenue and user retention.
UX Designer
NIA
Oct 2019 - Oct 2020 (1 year)
Lead UX Design iniciatives in the real estate sector, increased scheduled visits via chatbot by 81% by user experience-focused improvements, strengthened the company's B2B strategy, developed the chatbot's writing guide and persona, and increased rentals by 56% within one year.
Education
Degrees, certifications, and relevant coursework
Pontifical Catholic University
Postgraduate, User Experience Design
Postgraduate studies in User Experience Design and related topics; program ongoing.
Federal University of Santa Catarina
Bachelor, Design
Completed a Bachelor's degree in Design at the Federal University of Santa Catarina, graduating in 2022.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
beatrizcaetano.framer.websiteSalary expectations
Social media
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