Beatriz Caetano

I am a UX Designer with over six years of experience specialising in Content Design, UX Writing, and user-centred Product Design across finance, travel, retail, and real estate. I combine research, data analysis and collaborative design to create measurable product improvements that increase conversion and reduce support costs.

At Vivo Pay I led AI-assisted design sprints, usability testing and content redesigns that generated a significant potential return and earned an invitation to Design Lead; I also delivered a 38% reduction in customer service enquiries through a new help centre and halved email delivery time by implementing a design system. At Superdigital I helped increase onboarding conversion by 76% and cut onboarding time to 40 seconds through user research and accessibility improvements.

I mentor teams, run cross-functional workshops, and advocate for accessible, insight-led design. I am committed to developing the design community through conference talks and volunteer work, and I continuously upskill in AI, accessibility, and localisation to drive product and business outcomes.