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Beatriz CaetanoBC
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Beatriz Caetano

@beatrizcaetano

UX Designer with over 6 years of experience with special strengths in Content Design. Recognised for autonomy, communication and leadership.

Brazil
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What I'm looking for

I seek UX Desginer roles in a diverse company that values the impact of design, where I can lead user-centred design, collaborate cross-functionally, and use research and data to improve conversion.

- UX Designer with over 6 years of experience with special strengths in Content Design and focused on the user's perspective throughout the design process. Worked with clients in the finance, travel, retail and real estate sectors, recognised for autonomy, communication and leadership.
- Increased onboarding conversion by 76% with data analysis and a user-centered approach. Following studies of user feedback, competitor analysis, and interface improvements, we crafted an intuitive journey that reduced the onboarding time to 40 seconds.
- Reduced customer service enquiries by 38% by championing the implementation of a help centre, conducting research in collaboration with the team. This initiative enhanced the user experience by promoting user autonomy in query resolution and resulted in operational cost efficiencies.
- Increased scheduled visits by 81% via chatbot for a real estate company, focusing on user experience improvements via qualitative research and AI training. This directly impacted the number of leases and financial return.

Experience

Work history, roles, and key accomplishments

VP

UX Designer

Vivo Pay

Jan 2024 - Oct 2025 (1 year 9 months)

Led UX and content design initiatives for financial products, generating an estimated potential return of $23,150,000 in one year, reducing customer service enquiries by 38%, and cutting email delivery time by 50% through a design system.

NIA logoNI

UX Designer

NIA

Oct 2019 - Oct 2020 (1 year)

Lead UX Design iniciatives in the real estate sector, increased scheduled visits via chatbot by 81% by user experience-focused improvements, strengthened the company's B2B strategy, developed the chatbot's writing guide and persona, and increased rentals by 56% within one year.

Education

Degrees, certifications, and relevant coursework

PU

Pontifical Catholic University

Postgraduate, User Experience Design

Postgraduate studies in User Experience Design and related topics; program ongoing.

Federal University of Santa Catarina logoFC

Federal University of Santa Catarina

Bachelor, Design

Completed a Bachelor's degree in Design at the Federal University of Santa Catarina, graduating in 2022.

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