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Leon Luthuli

@leonluthuli

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Sales Development Representative at SimpleXScale who generated $180,000 in new pipeline in six months.

South Africa

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What I'm looking for

I'm seeking a performance-driven SDR/BDR role where I can build and scale outbound revenue.

At SimpleXScale, I generated $180,000 in new sales pipeline in six months by making 150–300 outbound calls daily to US-based SaaS decision-makers. I also averaged 12 qualified meetings booked per month using AI-assisted CRM workflows.

At Acterys – Plan to Succeed, I booked qualified demos in the financial planning and BI space through LinkedIn outreach, email sequencing, and outbound calls. I researched and prioritized accounts against the Ideal Customer Profile and followed up with inbound leads and dormant prospects.

Across roles at Travelopia – World Challenge Expeditions and Zen Educate & Zen Locum Limited, I booked sales appointments and supported SaaS sales to schools in UK, EU and Australian markets. I’m seeking a performance-driven SDR/BDR role where I can build and scale outbound revenue.

Experience

Work history, roles, and key accomplishments

Business Development Representative

Acterys

Mar 2026 - Sep 2026 (6 months)

Kept the Account Executive pipeline consistently full by booking qualified demos in the financial planning/BI space, combining LinkedIn outreach, email sequencing, and 150+ outbound calls daily. Built targeted, higher-converting outbound lists by researching and prioritizing accounts against the Ideal Customer Profile (ICP) before outreach.

Outbound Prospecting Cold Calling Lead Generation Pipeline Generation Lead Qualification Sales Cadence Engagement Account Based Marketing Ideal Customer Profile (ICP)Discovery Calls CRM Management LinkedIn Sales Navigator Email Sequencing

Sales Development Representative

SimpleXScale

Jun 2025 - Jan 2026 (7 months)

Generated $180,000 in new sales pipeline within 6 months by executing 150–300 outbound calls daily to US-based SaaS decision-makers. Averaged 12 qualified meetings booked per month for the Account Executive team, using AI-assisted CRM workflows to lift reply and engagement rates.

Outbound Prospecting Cold Calling Lead Generation Pipeline Generation Lead Qualification Sales Cadence Engagement CRM Management AI Assisted Workflows Email Sequencing KPI Dashboards

Business Development Representative

Travelopia

Apr 2023 - May 2025 (2 years 1 month)

Booked 32 sales appointments per month by cold-calling prospect schools and responding to inbound enquiries via phone and email. Maintained data integrity across a 3,000+ account CRM database, enabling accurate weekly KPI reporting on conversion rates and team performance.

Cold Calling Lead Generation Pipeline Generation Lead Qualification CRM Management KPI Reporting Competitive Analysis

Business Development Representative

Zen Educate

Feb 2022 - Feb 2023 (1 year)

Grew Monthly Recurring Revenue for a SaaS recruitment platform serving UK schools through a consultative, relationship-led sales approach. Increased onboarding completion rates by guiding school leaders through a structured, consultative on-boarding process.

Consultative Selling Relationship Management SaaS Sales Onboarding Cross Functional Collaboration

Call Center Manager

Compare the Networks Limited

Jan 2021 - Jan 2022 (1 year)

Achieved combined team sales targets by building, owning, and continuously refining the team's sales plan. Tracked daily and monthly sales performance in Excel, delivering accurate reporting directly to the CEO and Directors.

Team Management Sales Planning KPI Reporting Excel reporting Stakeholder Reporting

Business Development Manager

Restok.Me

Jun 2020 - Jan 2021 (7 months)

Built new business pipeline by proactively prospecting and identifying sales leads across the target market. Strengthened customer retention by managing inbound and outbound queries and providing continuous customer support.

Prospecting Lead Generation Customer Retention Customer Support Business Development

Direct Sales Specialist / Financial Advisor

Old Mutual Bank

Feb 2020 - Jun 2020 (4 months)

Ensured compliant loan processing by vetting applications and accurately managing FICA documentation. Supported sales volume and customer experience through efficient handling of inbound and outbound calls.

Loan Processing Compliance FICA Documentation Customer Service Inbound Calls Outbound Calls