Leonardo Lavouras

Leading product strategy and execution for Battles and Tournaments — structured competitive trading matches with ELO-based ranking and trusted scoring — for a global retail trading platform.

▪️ Grew weekly active battle participants by 42% (all-time high) by launching a World Cup tournament format that tied qualification directly to engagement — top 5 per country on the leaderboard — and driving

Leading mobile product initiatives across seven major brands — Hering, Farm, Animale, NV, Maria Filó, Off Premium, and Cris Barros — focused on performance, UX, and scalability.

▪️ Generated R$2M (approx. $360K USD) in additional revenue in the first month by leading the Farm ETC marketplace launch, translating complex business requirements into technical epics during an architecture migration.
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Led product strategy for telecom payment services (IVR, USSD, SMS) serving millions of users across Brazil's top carriers (Claro, TIM, Vivo).

▪️ Increased net monthly revenue by ~R$800K (approx. $145K USD) and reduced costs by 20% by defining requirements and leading user journey optimizations (Upsell/Cross-sell).
▪️ Improved team delivery speed by 33% and reduced rework by 50% by automating the

Owned the product roadmap for MK NextPay, a B2B financial platform for regional ISPs requiring complex integrations with payment systems.

▪️ Reduced support team workload by 60% and cut average response time from 4h to 15min by leading an AI WhatsApp chatbot integration, identifying all required technical and business changes.
▪️ Increased CSAT by 18% and NPS by 10% through data-driven feature pr

Managed the end-to-end lifecycle of a B2C/B2B sports streaming SaaS platform.

▪️ Drove platform growth from 2,000 to 12,000+ monthly active users (500% growth) through data-driven feature prioritization and agile development.
▪️ Increased subscriptions by 25% (generating ~R$828K ARR, approx. $150K USD) by leading the end-to-end PIX payment integration, from technical design to GTM.
▪️ Reduced sup

I also assumed the role of leading the streaming operations area of games and sporting events for the products: Furacão Live, Paulistão Play and NordesteFC.

• Led and organized Streaming processes;

• Led interns and freelancers;

• Communication with all stakeholders;

• Ensured that related areas communicated and were aligned;

• Seek constant process improvements;

• Important characteris

I was the Product Manager of Furacão Live, a product intended for broadcasting live games and content related to Clube Athletico Paranaense. I was responsible for the product management and its improvements through sprints, with the backlog management and using the agile methodology. Also, I already took care of the streaming operations of this product.

Even though I was an intern, I had great re

The Digital Product Leadership training significantly expanded my expertise in Product Management. Throughout the course, led by seasoned and market-recognized professionals, I deepened my understanding of Product Management fundamentals, the best practices and tools for Product Discovery and Product Delivery, and effective stakeholder management.

I also developed skills in KPI analysis and metri

Feb 2023

Apr 2023

#2 in Brazil
#3 in Latin America

Jul 2022

Jul 2014

Jul 2014