Lena User
@lenauser7
I build SEO, content, and growth campaigns that generate visibility, demand, and conversion for SaaS and consumer brands.
United StatesWhat I'm looking for
I've developed SEO-led content strategies, B2B outreach campaigns, social ads, and funnel copy for clients including Danthree Studio, Pedalix, HammerJobs, and Palabra.ai.
For Pedalix, I created a personalized B2B email campaign promoting a marketing automation report across the DACH region, reaching 30–40% open rates through A/B testing. For HammerJobs, I built reusable AI content workflows that reduced campaign production time from 3–4 hours to about 90 minutes.
I also built and scaled Not Another Backpacker, a WordPress travel site, to around 10,000 monthly clicks through data-driven content strategy and affiliate partnerships.
Across B2B SaaS and B2C work, I take ownership from research and positioning through editorial planning, copywriting, SEO optimization, and performance analysis. I'm actively testing answer engine optimization to better understand AI-search visibility and citations.
Experience
Work history, roles, and key accomplishments
Content Strategist
Not Another Backpacker
Apr 2021 - Present (5 years 4 months)
Built and scaled a WordPress-based travel site to ~10,000 monthly clicks through data-driven content strategy and monetized the site through strategic affiliate partnership placements.
Freelance Marketer
Self Employed
Jul 2020 - Present (6 years 1 month)
Developed creative campaigns and content strategies for B2B SaaS and B2C brands, including SEO-driven content strategy, B2B email outreach, social ads, and AI product QA. Achieved 30-40% open rates through A/B testing and personalization, and cut production time using reusable AI workflows.
Education
Degrees, certifications, and relevant coursework
Lena hasn't added their education
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Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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