Open to opportunities

Jerra Toms

@jerratoms

I am a marketing and communications leader with 15+ years of experience helping organizations clarify their story and grow their audiences.

United States

Message

What I'm looking for

I seek senior roles leading marketing and communications teams at mission-driven or complex organizations, focusing on analytics-led growth, brand strategy, and cross-functional partnership.

I am a senior marketing and communications leader with 15+ years of experience building integrated, analytics-informed strategies that drive audience growth, engagement, and revenue.

I lead and scale high-performing teams and partner closely with executive leadership to translate complex offerings into clear positioning, achieving measurable results across higher education, media platforms, retail, and mission-driven organizations.

Notable achievements include growing social audiences 250%+ on LinkedIn and 320%+ on Instagram, delivering $426K in first-year savings through budget optimization, and driving 909% year-over-year increase in Dean LinkedIn engagement.

I also founded and led a regional media platform, raised $2M in funding, and consult for mission-aligned organizations on integrated marketing, community engagement, and multicultural strategy.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing

Current

Sam M. Walton College of Business at the University of Arkan

Sep 2021 - Present (4 years 5 months)

Own marketing and communications strategy for a nationally ranked public business school, scaling the team from 4 to 15 and driving multi-channel engagement that produced 500M+ annual impressions and significant social growth (LinkedIn +250%, Instagram +320%).

Marketing Strategy Team Leadership Social Media Strategy Analytics Budget Management Integrated Campaigns Content Strategy

Current

Founder & Principal Consultant

Current

Blue Iris Consulting

Apr 2021 - Present (4 years 10 months)

Advise mission-driven organizations on integrated marketing and multicultural community engagement strategies that connect storytelling to measurable outcomes across hospitality, sports, tech, and legal sectors.

Marketing Consulting Stakeholder Engagement Strategy Development Community Engagement Measurement Project Management

Founder & Director

Leisurlist Runway Group

Mar 2017 - Apr 2021 (4 years 1 month)

Founded and grew a regional media platform to 4,400+ email subscribers, 21,000+ social followers, and 880,000+ page views while raising $2M in funding and tripling ad revenue in three years.

Audience Development Fundraising Content Strategy Email Marketing Social Media Product Development Vendor Management Event Marketing

Senior Project Manager

Walmart

Aug 2015 - Mar 2017 (1 year 7 months)

Led social media strategy for Walmart Careers and regional recruiting communications, achieving 300% LinkedIn engagement growth and managing cross-functional and agency partnerships for large-scale communications projects.

Social Media Strategy Project Management Vendor Management Video Production Internal Communications Cross Functional Collaboration

Marketing & Client Strategy Lead

Collective Bias (Inmar Intelligence)

Jan 2010 - Dec 2015 (5 years 11 months)

Led client services for integrated influencer and social campaigns for national consumer brands, coordinating cross-functional delivery and contributing to $6M+ in new and repeat business.