Open to opportunities

Tina Shah

@tinashah

Message

Transformational communications leader driving brand growth, executive messaging, and integrated marketing.

United States

Message

What I'm looking for

I am seeking senior communications or marketing leadership roles where I can drive brand transformation, lead cross-functional teams, and build strategic partnerships in mission-driven, growth-oriented organizations.

I am a transformational communications leader with senior experience at McKinsey, Marriott, and Willis Towers Watson, driving enterprise-wide growth through strategic messaging, brand positioning, and executive communications. I have led high-impact programs—from product launches and rebrands to global influencer campaigns—achieving measurable results such as 35% reduction in customer confusion, 450,000 new product subscriptions, and rapid revenue growth for startups and enterprise clients.

I build and lead cross-functional teams, manage P&L and multimillion-dollar budgets, and secure strategic partnerships with organizations like the United Nations and major media outlets. My work blends diplomatic stakeholder engagement, digital transformation, and data-driven marketing to elevate brand equity and operational performance across global markets.

Experience

Work history, roles, and key accomplishments

Current

Senior Consultant

Current

Kinship Advisors

Jan 2025 - Present (1 year 5 months)

Led change communications and integrated marketing for Experian Financial's credit product upgrade, equipping 1,200+ customer service agents and driving 450,000 new product subscriptions within 12 months while reducing support tickets 35%.

Integrated Marketing Stakeholder Engagement Messaging Strategy

VP of Communications

Save Soil Foundation

Mar 2022 - Dec 2024 (2 years 9 months)

Led global communications and influencer campaigns reaching 100 million people, secured UN/WFP/FAO partnerships influencing COP28 policy, and generated 30+ major feature stories and high-profile broadcast appearances.

Strategic Communications Influencer Partnerships Media Relations Diplomatic Communications Campaign Management Partnerships Diplomatic Communication

VP of Marketing

Marriott International

Oct 2018 - Feb 2022 (3 years 4 months)

Managed a $2.5M annual product marketing budget and led brand transformation for JW Marriott, increasing customer satisfaction from 3.8 to 4.5, driving 38% corporate customer growth and 45% premium revenue gain within 12 months.

Brand Strategy Budget Management Product Marketing Customer Experience Training Programs Campaign Management Performance Optimization

CEO & CMO

Clover

Jun 2015 - Aug 2018 (3 years 2 months)

Co-founded and scaled a corporate housing SaaS to $3.2M ARR and exit, built a 25-person leadership team, maintained 95%+ client retention, and achieved 180% YoY revenue growth through data-driven strategies.

Revenue Strategy Product Marketing Team Leadership Operations

VP of Marketing

Salido

Jun 2013 - Jun 2015 (2 years)

Scaled U.S. sales and marketing efforts to grow revenue from $100K to $4.3M, recruited and mentored a 14-person sales team, and secured strategic partnerships that supported acquisition.

Go To Market Sales Enablement Revenue Growth Partner Development Recruitment Sales Strategy

Engagement Manager

McKinsey & Company

May 2008 - Jun 2013 (5 years 1 month)

Managed global brand redesign and content strategy, secured $15.2M for digital transformation, drove a 40% increase in engagement metrics, and generated $9M in new client engagements across media and tech clients.

Brand Strategy Digital Transformation Program Management Budget Oversight Thought Leadership Client Relationship Management

Engagement Manager

Willis Towers Watson

Jul 2006 - Apr 2008 (1 year 9 months)

Managed an 11-person consulting team with P&L responsibility for $6-7M annual revenue and led communications for AT&T iPhone launch driving 270,000+ unit sales through multi-channel messaging.

P&L management Team Leadership Communications Strategy Go To Market Consulting Campaign Execution Stakeholder Management

TV Reporter

PBS

Jun 2005 - Jun 2006 (1 year)

Produced and reported in-depth Emmy-winning Chicago Tonight stories, conducted high-profile interviews, and collaborated with production teams to deliver timely, award-winning broadcasts.

Reporting Storytelling Interviewing On Air Presentation Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Northwestern University

Bachelor of Arts, Economics; History; Journalism

Completed a Bachelor of Arts with studies in Economics and History and an emphasis in Journalism.

Hack Reactor

Certificate, Software Engineering / Product Management

Completed a program focused on product and product marketing management with technical training in Ruby on Rails, JavaScript, HTML5/CSS3, APIs, GitHub, and test-driven development.