Tina Shah
@tinashah
Transformational communications leader driving brand growth, executive messaging, and integrated marketing.
What I'm looking for
I am a transformational communications leader with senior experience at McKinsey, Marriott, and Willis Towers Watson, driving enterprise-wide growth through strategic messaging, brand positioning, and executive communications. I have led high-impact programs—from product launches and rebrands to global influencer campaigns—achieving measurable results such as 35% reduction in customer confusion, 450,000 new product subscriptions, and rapid revenue growth for startups and enterprise clients.
I build and lead cross-functional teams, manage P&L and multimillion-dollar budgets, and secure strategic partnerships with organizations like the United Nations and major media outlets. My work blends diplomatic stakeholder engagement, digital transformation, and data-driven marketing to elevate brand equity and operational performance across global markets.
Experience
Work history, roles, and key accomplishments
Senior Consultant
Kinship Advisors
Jan 2025 - Present (9 months)
Led change communications and integrated marketing for Experian Financial's credit product upgrade, equipping 1,200+ customer service agents and driving 450,000 new product subscriptions within 12 months while reducing support tickets 35%.
VP of Communications
Save Soil Foundation
Mar 2022 - Dec 2024 (2 years 9 months)
Led global communications and influencer campaigns reaching 100 million people, secured UN/WFP/FAO partnerships influencing COP28 policy, and generated 30+ major feature stories and high-profile broadcast appearances.
Managed a $2.5M annual product marketing budget and led brand transformation for JW Marriott, increasing customer satisfaction from 3.8 to 4.5, driving 38% corporate customer growth and 45% premium revenue gain within 12 months.
CEO & CMO
Clover
Jun 2015 - Aug 2018 (3 years 2 months)
Co-founded and scaled a corporate housing SaaS to $3.2M ARR and exit, built a 25-person leadership team, maintained 95%+ client retention, and achieved 180% YoY revenue growth through data-driven strategies.
VP of Marketing
Salido
Jun 2013 - Jun 2015 (2 years)
Scaled U.S. sales and marketing efforts to grow revenue from $100K to $4.3M, recruited and mentored a 14-person sales team, and secured strategic partnerships that supported acquisition.
Engagement Manager
McKinsey & Company
May 2008 - Jun 2013 (5 years 1 month)
Managed global brand redesign and content strategy, secured $15.2M for digital transformation, drove a 40% increase in engagement metrics, and generated $9M in new client engagements across media and tech clients.
Managed an 11-person consulting team with P&L responsibility for $6-7M annual revenue and led communications for AT&T iPhone launch driving 270,000+ unit sales through multi-channel messaging.
Produced and reported in-depth Emmy-winning Chicago Tonight stories, conducted high-profile interviews, and collaborated with production teams to deliver timely, award-winning broadcasts.
Education
Degrees, certifications, and relevant coursework
Northwestern University
Bachelor of Arts, Economics; History; Journalism
Completed a Bachelor of Arts with studies in Economics and History and an emphasis in Journalism.
Hack Reactor
Certificate, Software Engineering / Product Management
Completed a program focused on product and product marketing management with technical training in Ruby on Rails, JavaScript, HTML5/CSS3, APIs, GitHub, and test-driven development.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
Interested in hiring Tina?
You can contact Tina and 90k+ other talented remote workers on Himalayas.
Message TinaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
