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@shammahmvula
Performance marketer specializing in client acquisition and digital strategy.
As a dedicated Performance Marketer, I have a proven track record of launching and optimizing high-impact paid social campaigns that drive significant lead generation and client acquisition. At Cartrack, I successfully scaled our monthly lead volume by an astounding 1,890.61% and increased newly acquired clients by 1,549.28%, enabling our national sales manager to effortlessly meet targets. My strategic management of over $1.4 million in annual ad spend has consistently outperformed industry benchmarks, achieving exceptional returns on ad spend (ROAS) and maintaining low cost per lead (CPL) rates.
My experience extends to transforming marketing strategies across platforms, notably enhancing Cartrack's TikTok presence by introducing innovative ad formats and user-generated content, which grew our audience engagement significantly. I thrive in collaborative environments, working closely with cross-functional teams to align marketing strategies with broader business objectives. My analytical skills enable me to track key performance indicators effectively, ensuring that our campaigns are not only aligned with business goals but also adaptable to market trends and consumer behavior.
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Work history, roles, and key accomplishments
Cartrack
May 2023 - Present (2 years 6 months)
As a Performance Marketer at Cartrack, I launched and optimized paid social campaigns on Meta and TikTok, achieving significant increases in lead volume and client acquisition. I managed a substantial ad spend, transformed marketing strategies, and collaborated with the CMO to align marketing goals with business objectives.
Maxbounty Inc
Nov 2019 - May 2023 (3 years 6 months)
At Maxbounty Inc, I launched and scaled PPC campaigns for e-commerce clients, focusing on ROI and customer growth. I utilized ad tracking tools, designed SEO-optimized landing pages, and conducted keyword research to enhance campaign performance and conversion rates.
Degrees, certifications, and relevant coursework
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