Shammah Mvula

As a dedicated Performance Marketer, I have a proven track record of launching and optimizing high-impact paid social campaigns that drive significant lead generation and client acquisition. At Cartrack, I successfully scaled our monthly lead volume by an astounding 1,890.61% and increased newly acquired clients by 1,549.28%, enabling our national sales manager to effortlessly meet targets. My strategic management of over $1.4 million in annual ad spend has consistently outperformed industry benchmarks, achieving exceptional returns on ad spend (ROAS) and maintaining low cost per lead (CPL) rates.

My experience extends to transforming marketing strategies across platforms, notably enhancing Cartrack's TikTok presence by introducing innovative ad formats and user-generated content, which grew our audience engagement significantly. I thrive in collaborative environments, working closely with cross-functional teams to align marketing strategies with broader business objectives. My analytical skills enable me to track key performance indicators effectively, ensuring that our campaigns are not only aligned with business goals but also adaptable to market trends and consumer behavior.