Shammah MvulaSM
Open to opportunities

Shammah Mvula

@shammahmvula

Performance marketer specializing in client acquisition and digital strategy.

South Africa

What I'm looking for

I am looking for a role that challenges my skills in digital marketing and offers opportunities for growth in a dynamic team environment.

As a dedicated Performance Marketer, I have a proven track record of launching and optimizing high-impact paid social campaigns that drive significant lead generation and client acquisition. At Cartrack, I successfully scaled our monthly lead volume by an astounding 1,890.61% and increased newly acquired clients by 1,549.28%, enabling our national sales manager to effortlessly meet targets. My strategic management of over $1.4 million in annual ad spend has consistently outperformed industry benchmarks, achieving exceptional returns on ad spend (ROAS) and maintaining low cost per lead (CPL) rates.

My experience extends to transforming marketing strategies across platforms, notably enhancing Cartrack's TikTok presence by introducing innovative ad formats and user-generated content, which grew our audience engagement significantly. I thrive in collaborative environments, working closely with cross-functional teams to align marketing strategies with broader business objectives. My analytical skills enable me to track key performance indicators effectively, ensuring that our campaigns are not only aligned with business goals but also adaptable to market trends and consumer behavior.

Experience

Work history, roles, and key accomplishments

CA
Current

Performance Marketer

Cartrack

May 2023 - Present (2 years 1 month)

As a Performance Marketer at Cartrack, I launched and optimized paid social campaigns on Meta and TikTok, achieving significant increases in lead volume and client acquisition. I managed a substantial ad spend, transformed marketing strategies, and collaborated with the CMO to align marketing goals with business objectives.

Education

Degrees, certifications, and relevant coursework

Shammah hasn't added their education

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Tech stack

Software and tools used professionally

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Shammah Mvula - Performance Marketer - Cartrack | Himalayas