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La Zyrick Kristopher

@lazyrickkristopher

Brand marketer at Nike who managed Chicago Marathon experiences and led the LSU Track & Field × Pegasus 42 collaboration.

United States

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At Nike, I helped shape North America Running brand plans and marketing briefs, then managed Chicago Marathon experiences with community and brand partners. I also managed assigned Structure Plus launch experiences during Miami Marathon weekend.

I led the LSU Track & Field × Pegasus 42 collaboration and supported USC and UCLA Swoosh Sessions, working with city brand teams and an agency on execution and custom student giveaways. For assigned Chicago and Miami experiences, I served as the on-site brand lead and aligned agencies, vendors, and community partners on Nike brand standards.

At Populous, I developed proposals for competitive pursuits and project-managed Populous and CVG Airport’s advanced-air-mobility workshop at Future Travel Experience Global 2024. I also managed the production of an interactive game board to engage airport and airline audiences.

Across Canada Goose, COMPASS, HONOR ROLL CLOTHING GROUP, and Fashion’s Conscience, Syracuse University, I worked on campaigns, partnerships, and live experiences. My work has connected brand storytelling with community engagement, from influencer activations and real estate campaigns to producing fashion shows and live performances.

Experience

Work history, roles, and key accomplishments

Senior Professional, Brand Marketing

Nike

Jan 2025 - Dec 2026 (1 year 11 months)

Promoted after one month, expanding scope from Women's Running to the broader North America Running category. Shaped brand plans and marketing briefs, managed major event experiences, and led partner and agency coordination.

Brand Strategy Marketing Briefing and Documentation Audience Insights Event Management Partner Negotiation Budget Management Product Seeding Creative Approval Run Of Show Agency Management

Specialist II, Brand Marketing

Nike

Jan 2025 - Dec 2025 (11 months)

Specialist in brand marketing for Women's Running in North America, contributing to brand plans and marketing initiatives.

Brand Marketing Women's Running Marketing Campaigns

Senior Marketing Coordinator

Populous

Jan 2024 - Dec 2024 (11 months)

Developed proposals and presentations for competitive pursuits across aviation, transportation, sports, and recreation facilities. Project-managed an advanced-air-mobility workshop and managed creative development of an interactive game board.

Proposal Development Presentation Skills Project Management Event Coordination Creative Development Interactive Design

Marketing Advisor

Compass

Jan 2023 - Dec 2024 (1 year 11 months)

Advised Manhattan real estate agents and teams on brand positioning, listing campaigns, and personal-brand marketing. Translated client goals into coordinated digital, social, email, print, and direct-mail campaigns.

Brand Positioning Marketing Campaigns Digital Marketing Social Media Email Marketing Print Marketing Direct Mail Campaign Tracking Performance Reviews

Marketing Coordinator, U.S.

Canada Goose

Jan 2021 - Dec 2023 (2 years 11 months)

Managed assigned Artist Spotlight and Canada Goose × Union × NBA activation workstreams, including vendors, production logistics, travel, inventory, and product seeding. Partnered with influencers and talent agencies on campaign messaging and deliverables.

Event Management Vendor Management Production and Logistics Influencer Marketing Content Review Copywriting Google Analytics Campaign Tracking

Brand Marketing Specialist

Honor Roll Clothing Group

Jan 2018 - Dec 2020 (2 years 11 months)

Developed cross-channel campaigns for seasonal collections, product launches, and retail activations. Produced branded content and coordinated influencer partnerships across paid, earned, and owned channels.

Cross Channel Marketing Brand storytelling Content Production Influencer Partnerships Campaign Management Vendor Management

Lead Event Producer

Fashion's Conscience, Syracuse University

Jan 2014 - Dec 2017 (3 years 11 months)

Led 15 creatives in producing fashion shows and live performances, managing creative development, budgets, logistics, and vendor partnerships.

Event Production Team Leadership Budget Management Logistics Vendor Management

Education

Degrees, certifications, and relevant coursework

Savannah College of Art and Design

Master of Arts, Luxury and Brand Management

Master of Arts in Luxury and Brand Management from Savannah College of Art and Design, completed in 2020.

Syracuse University

Bachelor of Science, Human Development

Activities and societies: NCAA Division I Student-Athlete, Men's Track & Field (2014–2017)

Bachelor of Science in Human Development from Syracuse University, completed in 2017, with a minor in Information Management and Technology and a concentration in Consumer Behavior and Digital Retail Strategies.