Looking for a job

Christina Raptis

@christinaraptis

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I build retail and lifestyle brands through integrated campaigns, product launches, and revenue-focused operations.

United States

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What I'm looking for

I'm looking to lead brand strategy, integrated campaigns, product launches, and cross-functional execution for consumer-facing retail, hospitality, or entertainment brands.

I've built retail, hospitality, and entertainment brands through product development, integrated campaigns, and operational execution.

At Horizon Brand Partners, I led brand asset management, style guides, product pipelines, and go-to-market launches for Idyllwind Fueled by Miranda Lambert. I used weekly, seasonal, and year-over-year sales data to optimize campaigns and inventory allocation, contributing to a 35% year-over-year revenue increase from 2024 to 2025.

At Bestia Restaurant Group, I produced experiential marketing activations, promotional campaigns, VIP dining events, public relations workflows, and digital reputation management across web, social, Google, and Yelp.

Earlier at Namco USA, I launched a 1,000-square-foot flagship retail concept with 350+ SKUs, generating 4% of venue revenue while maintaining a 30% gross profit margin. I've also managed visual merchandising, sourcing, vendor relationships, procurement, and supplier negotiations across more than 1,000 national locations.

Experience

Work history, roles, and key accomplishments

Senior Brand / Project Manager

Horizon Brand Partners

Nov 2023 - Aug 2026 (2 years 9 months)

Directed end-to-end brand asset management and product development for celebrity lifestyle lines, ensuring brand consistency. Partnered with licensing partners to lead trend forecasting and GTM strategies, driving a 35% YoY revenue increase.

Brand Management Project Management Product Development trend forecasting Go To Market Strategy Omni Channel Marketing Digital Marketing Inventory Allocation Cross functional Leadership

Assistant Director of Operations

Bestia Restaurant Group

Mar 2018 - Mar 2020 (2 years)

Orchestrated experiential marketing activations and VIP dining events, scaling brand reach and driving reservation velocity. Managed vendor relationships, staff development, and operational budgets.

Event Marketing Experiential Marketing Vendor Management Staff Development Budget Management Revenue Forecasting

Executive Assistant & Brand Coordinator

Bestia Restaurant Group

Oct 2015 - Mar 2018 (2 years 5 months)

Managed multi-channel digital reputation and brand voice across web and social media, elevating brand sentiment. Handled PR workflows and directed logistics for press and brand activations.

Social Media Management Reputation Management Public Relations Brand Voice Content Strategy

Retail Brand Manager (Level 257)

Namco USA, Inc.

Oct 2014 - Sep 2015 (11 months)

Conceptualized and executed the GTM launch of a flagship retail concept, curating 350+ SKUs and delivering 4% of venue revenue with a 30% gross profit margin.

retail management Go To Market Strategy Product Curation Visual Merchandising Profit Margin Management

Merchandise Marketing Manager

Namco USA, Inc.

Jun 2012 - Oct 2014 (2 years 4 months)

Designed visual merchandising strategies and in-store POP marketing collateral, optimizing product placement to improve sell-through rates and margin performance.

Visual Merchandising Point Of Purchase Advertising Retail Marketing product placement Sell Through Optimization

Merchandise Coordinator / Buyer

Namco USA, Inc.

Nov 2007 - Jun 2012 (4 years 7 months)

Managed global vendor relationships and procurement pipelines across 1,000+ locations, attending trade shows to source products and negotiate supplier agreements.

Vendor Management Procurement Sourcing Negotiation Trade Shows