laxmi priya

Mapped and evaluated end-to-end patient journeys across clinical and support touchpoints to diagnose service gaps and benchmark customer experience delivery. Partnered with cross-functional teams to identify drivers of patient satisfaction and translate findings into service-improvement recommendations.

Led artist outreach, scheduling, and on-stage technical coordination for Iktara, an open-mic event drawing 600+ attendees. Organized and marketed multiple community workshops, driving participation through targeted outreach.

Coordinated with executive members across multiple clubs to plan and deliver musical performances at institute-wide events, managing scheduling and cross-functional stakeholder alignment. Represented Ridham as Lead Vocalist at flagship events and owned end-to-end logistics for music equipment worth INR 6,00,000.

Built 4 targeted consumer personas and a competitive pricing strategy benchmarked against 30+ luxury brands, feeding into an integrated marketing plan. Benchmarked 20+ global concept stores and conducted market sizing and consumer segmentation research projecting $85–90B market growth by 2030.

Managed end-to-end operations and vendor coordination for 15+ ad campaigns and 2 web series, overseeing auditions, talent shortlisting, and on-time project delivery. Negotiated contracts and budgets with talent agencies and led background compliance checks.

Activities and societies: Executive Member, Swaviskaar – The Arts Club; Team Lead, Ridham – Official Music Team

Pursuing an MBA in General Management, focusing on brand strategy, consumer insights, and customer experience.

Completed a Bachelor of Technology in Civil Engineering, developing strong analytical and problem-solving skills.