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Pritha Halder

@prithahalder

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Student Brand Marketeer at Red Bull who drove 100M+ social media views for the flagship F1 Car DRS Project.

India

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At Red Bull, I drove 100M+ cumulative social media views on the flagship F1 Car DRS Project through marketing strategy, venue activations, and UGC content. I also grew Red Bull Turn It Up to 100K+ views per execution and 8M+ overall with direct artist relationships and platform-native content.

I built a regional Sales Audit framework that delivered consumer insights to regional leadership, and planned campus and F1 activations, samplings, and pop-ups. At Elenxia, I built exploratory data visualizations and automated preprocessing pipelines, turning raw data into stakeholder-ready reports.

Experience

Work history, roles, and key accomplishments

Current

Growth & Marketing Member

Current

Enactus

Nov 2025 - Present (10 months)

Designed high-clarity pitch decks and impact documentation for social enterprise initiatives. Led branding, outreach, and stakeholder communication across cross-functional impact projects.

Pitch Decks Branding Outreach Stakeholder Communication Social Enterprise

Current

Student Brand Marketeer

Current

Red Bull

Apr 2025 - Present (1 year 5 months)

Drove 100M+ cumulative social media views on the flagship F1 Car DRS Project, leading marketing strategy, venue activations, and UGC content creation. Scaled Red Bull Turn It Up to 100K+ views per execution and 8M+ overall by building direct artist relationships and platform-native content and engagement strategies.

Marketing Strategy UGC Content Creation Social Media Event Planning Vendor Management Sponsorship Artist Relations Sales Audits Consumer Insights

Business Analyst Trainee

London Business School

Dec 2025 - Jan 2026 (1 month)

Modeled business optimization scenarios using LBS frameworks to align strategy with IT and operational goals. Applied data analytics frameworks to solve real-world business alignment and process optimization problems.

Business Analysis Data Analysis Process Optimization Strategic alignment

Data & Analytics Intern

Elenxia

Jan 2024 - Feb 2024 (1 month)

Built exploratory data visualizations and automated preprocessing pipelines, turning raw data into stakeholder-ready reports. Synthesized hundreds of unstructured consumer touchpoints into structured insight briefs for brand strategy teams.

Python Pandas Matplotlib Data Visualization Data Cleaning Pre processing Analytics

GTM & Brand Strategy Trainee

ORM & Antbox

Jan 2026 - Present (8 months)

Trained under dedicated GTM strategy teams on ideal customer profiling (ICP), positioning models, and market-entry frameworks. Analyzed audience segments, competitive positioning, and channel strategy for launch-stage projects.

GTM Strategy ICP Positioning Market Entry Competitive Analysis Channel Strategy