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Aadarsh Patel

@aadarshpatel1

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Brand strategy professional turning cultural insight into premium positioning and GTM impact.

India

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What I'm looking for

I’m looking for a brand strategy/GTM role where I can turn consumer and cultural insights into defensible premium positioning, build clear narratives, and present strategy to founders and investors—backed by strong analytics and content execution.

I’m an MBA graduate specializing in Brand Strategy, Strategic Marketing and Luxury Business, with eighteen months of experience turning category and cultural insight into defensible brand positioning for premium B2C brands across FMCG, electric mobility, and luxury.

I’m comfortable articulating brand narratives and defending positioning in front of founders, investors and judges—supported by hands-on work building GTM strategy, messaging architecture, and strategy decks. I’ve also translated large datasets into CRM analytics and KPI dashboards, and delivered brand-consistent content direction and competitive intelligence across multiple product lines.

Experience

Work history, roles, and key accomplishments

Strategy & Marketing Intern

Positive Motorcycles

Jun 2025 - Oct 2025 (4 months)

Built brand positioning and India go-to-market strategy for a premium electric motorcycle launch by identifying cultural whitespace between mass EV adoption and enthusiast culture. Presented 8+ strategy decks to founders and investors and led trend-driven content and short-form video strategy using decoded category conventions from 10+ premium motorcycle brands.

Positioning Go To Market Strategy Brand Narrative Competitive Intelligence Content Strategy Social Media Strategy

General Management Intern

Schott Poonawalla Private Limited

Apr 2025 - May 2025 (1 month)

Analyzed a 120,000-record customer dataset to surface segmentation logic and conversion patterns, translating insights into onboarding and account-strategy recommendations. Built interactive KPI dashboards to track campaign performance, conversion trends, and marketing efficiency for leadership.

CRM Analytics Customer Segmentation KPI Tracking Data Analysis Marketing Analytics

GTM & Marketing Intern

Nirjal Foods

Mar 2024 - Sep 2024 (6 months)

Conducted competitive and category analysis across 12+ FMCG brands to identify positioning whitespace and inform content and go-to-market strategy. Defined brand-consistent content direction across 5+ product lines and executed social campaigns to grow visibility and engagement, creating 10+ brand-consistent content and packaging assets.

Competitive Intelligence Go To Market Strategy Content Strategy Marketing Campaigns Brand Consistency Packaging & Copy

Education

Degrees, certifications, and relevant coursework

SDA Bocconi Asia Center

Master of Business Administration (MBA), Brand Management, Strategic Marketing & Luxury Business

2024 - 2026

Activities and societies: Certifications: INSIDE LVMH — Luxury Brand DNA & Storytelling; Lean Six Sigma Green Belt (Grant Thornton).

International Master in Business / MBA at SDA Bocconi Asia Center specializing in Brand Management, Strategic Marketing and Luxury Business. Completed coursework and applied brand strategy and marketing skills for premium B2C contexts.

C.U. Shah Commerce College

Bachelor of Commerce, Commerce

2020 - 2023

Bachelor of Commerce at C.U. Shah Commerce College under Gujarat University. Focused on foundational undergraduate study in commerce.

SDA Bocconi

International semester (exchange), Luxury Business & Brand Ecosystems (Italian market exposure)

Activities and societies: Exposure to Italian luxury automotive and motorcycle ecosystems; EICMA-related experience.

Completed an international semester at SDA Bocconi in Milan, with direct exposure to Italian luxury automotive and motorcycle brand ecosystems. Included exposure related to EICMA.