Open to opportunities

Habana Rubio

@habanarubio

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Marketing intelligence graduate student focused on data-driven digital marketing and growth.

United States

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What I'm looking for

I seek a data-driven marketing role where I can apply analytics and creative content skills, work collaboratively, and grow into strategic marketing or product marketing responsibilities.

I am a marketing intelligence graduate student with practical experience in social media strategy, campaign execution, and analytics. I have driven measurable engagement growth for talent clients, led campus marketing initiatives that increased event attendance, and supported sponsorship and promotional efforts while developing strong technical skills in Python, Tableau, Excel, and content creation tools.

I bring a collaborative leadership style demonstrated through student government, ambassador, and board roles, plus international internship experience in Madrid. I hold multiple digital marketing and design-thinking certifications and am passionate about leveraging data and creative storytelling to scale brands and improve customer experiences.

Experience

Work history, roles, and key accomplishments

Marketing Intern

Presbyterian College

Jan 2025 - May 2025 (4 months)

Planned and executed marketing campaigns and fan engagement activations that boosted attendance at athletic events and secured local sponsorships to expand reach and resources.

Event Marketing Campaign Planning Partnerships Social Media Cross Functional Collaboration

Student Senator

Presbyterian College

Aug 2024 - May 2025 (9 months)

Led policy initiatives and drafted legislation while collaborating with administration to improve campus life and facilitated student forums to gather actionable feedback.

Policy Development Public Speaking Stakeholder Engagement Student Advocacy

Resident Assistant

Presbyterian College

Aug 2024 - May 2025 (9 months)

Mentored 30+ residents, resolved conflicts, responded to crises, and organized inclusive events using Canva to strengthen community engagement and residential well-being.

Conflict Resolution Crisis Response Event Planning Community Building Canva Communication

Student Ambassador

Presbyterian College

Aug 2023 - May 2025 (1 year 9 months)

Created marketing content and supported social media strategies to boost enrollment outreach while mentoring incoming students through academic and social adjustment.

Content Creation Social Media Mentoring Outreach Public Engagement

Social Media Marketing Intern

El Papel Es Tuyo S.L.

May 2024 - Jul 2024 (2 months)

Developed and executed targeted Instagram content strategies that increased social media engagement by 8.14% and produced real-time promotional assets during plays and TV recordings to boost talent visibility.

Social Media Strategy Content Creation Instagram)Video Editing Excel)Event Marketing

Financial Aid Assistant

Presbyterian College

Jan 2024 - May 2024 (4 months)

Managed confidential records and coordinated communications between students and staff to ensure accurate and timely processing of financial aid matters.

Records Management Confidentiality Student Services Communication Administrative Support Data Entry

Education

Degrees, certifications, and relevant coursework

Fordham University, Gabelli School of Business

Master of Science, Marketing Intelligence

2025 - 2026

Activities and societies: Net Impact Club (VP Marketing & Social Media); Product Management Club Junior Board (Marketing); South Asian Business Association Junior Board (PR & Outreach); International Students Association Junior Board; Artificial Intelligence Society Board (AVP Events & Outreach); Gabelli Media and Entertainment Alliance Junior Board (Outreach); Student Ambassador

Master of Science in Marketing Intelligence incorporating coursework in Python, Tableau-based marketing analytics, and AI-generated marketing visualizations; awarded Dean Scholarship and held multiple club leadership roles.

Presbyterian College

Bachelor of Science, Business Administration (Management & Marketing)

2022 - 2025

Activities and societies: Student Ambassador; Senator, Student Government Association (Class of 2025); Student Resident Assistant; Student Athlete; Music Department recognition

Bachelor of Science in Business Administration with concentrations in Management and Marketing and a Minor in Music (Piano); completed marketing and analytics coursework and earned multiple honors including CAPSIM Business Simulation champion and Tartan Scholar.