Kaleab Gebryes
@kaleabgebryes
Aspiring marketing professional with expertise in digital strategy.
What I'm looking for
I am a dedicated marketing professional currently pursuing my MBA at Virginia State University, with a strong foundation in marketing principles and strategies. My academic journey has equipped me with the analytical skills necessary to conduct market research and competitive analysis, enabling me to develop effective marketing strategies that resonate with target audiences.
During my externship at The Home Depot, I focused on engaging Millennials and Gen Z through targeted marketing efforts. I conducted comprehensive research to understand their preferences and behaviors, analyzed competitors' digital strategies, and developed innovative messaging tailored to capture their attention. As a co-founder and creative director of the American Marketing Association at VSU, I successfully managed our digital presence and implemented strategies that promoted our mission and values.
My leadership experience as a Lead Resident Assistant has further honed my skills in project management and team coordination. I thrive in collaborative environments and am passionate about fostering inclusive spaces that encourage engagement and growth. I am excited to leverage my skills and experiences in a dynamic marketing role that challenges me and allows for professional development.
Experience
Work history, roles, and key accomplishments
Marketing & Positioning Strategy Extern
The Home Depot
Jun 2024 - Present (1 year)
Conducted comprehensive research on Millennials and Gen Z preferences and behaviors in home improvement. Analyzed competitors' digital strategies and developed innovative positioning, messaging, and marketing approaches to engage younger audiences.
Co-founder/Creative Director
American Marketing Association / VSU Chapter
Sep 2023 - Present (1 year 9 months)
Co-founded and served as Creative Director, managing the organization's social media presence and digital channels. Developed and implemented a comprehensive digital marketing strategy, creating and publishing engaging content for members and stakeholders.
Lead Resident Assistant
Virginia State University
Dec 2022 - Present (2 years 6 months)
Supervised and managed a residence hall, fostering an inclusive and engaging environment through floor meetings and interactive programs. Oversaw a team of 4 Co-Resident Assistants and managed 12 Office Assistants, coordinating schedules and ensuring task completion.
Education
Degrees, certifications, and relevant coursework
Virginia State University
Master of Business Administration, Business Administration
Currently pursuing an advanced degree in business administration, focusing on strategic management and leadership. Developing expertise in various aspects of business operations and decision-making for future leadership roles.
Virginia State University
Bachelor of Science, Marketing
Completed a Bachelor of Science degree with a specialization in Marketing. Gained comprehensive knowledge in market research, competitive analysis, and digital marketing strategies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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