Open to opportunities

Kaleab Gebryes

@kaleabgebryes

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Aspiring marketing professional with expertise in digital strategy.

United States

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What I'm looking for

I am seeking a role in a collaborative environment that values creativity and innovation, where I can contribute to impactful marketing strategies and grow professionally.

I am a dedicated marketing professional currently pursuing my MBA at Virginia State University, with a strong foundation in marketing principles and strategies. My academic journey has equipped me with the analytical skills necessary to conduct market research and competitive analysis, enabling me to develop effective marketing strategies that resonate with target audiences.

During my externship at The Home Depot, I focused on engaging Millennials and Gen Z through targeted marketing efforts. I conducted comprehensive research to understand their preferences and behaviors, analyzed competitors' digital strategies, and developed innovative messaging tailored to capture their attention. As a co-founder and creative director of the American Marketing Association at VSU, I successfully managed our digital presence and implemented strategies that promoted our mission and values.

My leadership experience as a Lead Resident Assistant has further honed my skills in project management and team coordination. I thrive in collaborative environments and am passionate about fostering inclusive spaces that encourage engagement and growth. I am excited to leverage my skills and experiences in a dynamic marketing role that challenges me and allows for professional development.

Experience

Work history, roles, and key accomplishments

Marketing & Positioning Strategy Extern

The Home Depot

Jun 2024 - Present (1 year)

Conducted comprehensive research on Millennials and Gen Z preferences and behaviors in home improvement. Analyzed competitors' digital strategies and developed innovative positioning, messaging, and marketing approaches to engage younger audiences.

Market Research Competitive Analysis Digital Marketing Positioning Data Analysis

Co-founder/Creative Director

American Marketing Association / VSU Chapter

Sep 2023 - Present (1 year 9 months)

Co-founded and served as Creative Director, managing the organization's social media presence and digital channels. Developed and implemented a comprehensive digital marketing strategy, creating and publishing engaging content for members and stakeholders.

Digital Marketing Social Media Management Content Strategy Branding Leadership Public Relations

Lead Resident Assistant

Virginia State University

Dec 2022 - Present (2 years 6 months)

Supervised and managed a residence hall, fostering an inclusive and engaging environment through floor meetings and interactive programs. Oversaw a team of 4 Co-Resident Assistants and managed 12 Office Assistants, coordinating schedules and ensuring task completion.

Leadership Team Management Conflict Resolution Program Management Communication Mentoring

Education

Degrees, certifications, and relevant coursework

Virginia State University

Master of Business Administration, Business Administration

Currently pursuing an advanced degree in business administration, focusing on strategic management and leadership. Developing expertise in various aspects of business operations and decision-making for future leadership roles.

Virginia State University

Bachelor of Science, Marketing

Completed a Bachelor of Science degree with a specialization in Marketing. Gained comprehensive knowledge in market research, competitive analysis, and digital marketing strategies.