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Lauren Walker

@laurenwalker2

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Fractional CMO at Coworks who grew marketing-attributed pipeline to $1.5M and organic traffic 3x.

United States

Message

At Coworks, I built the marketing function from the ground up for a space management SaaS platform, growing marketing-attributed pipeline to $1.5M and qualified leads 6.5x.

I connected content and search strategy to revenue, growing organic deal value 4x and developing an AI Engine Optimization strategy for discoverability across LLMs.

At Inman News, I developed positioning and campaigns that connected advertiser objectives with the editorial audience, including custom content, email, display, and event-integrated campaigns.

Earlier, I built content programs at Relola and Adwerx, shaped editorial strategy for IBM, and co-founded Walker Interactive, Inc. I turn complex B2B tech into stories people want to read and brands they want to engage with.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Coworks

Apr 2021 - Jul 2026 (5 years 3 months)

Built the entire marketing function from the ground up, including content, demand generation, paid, organic, email, social, events, and thought leadership, while managing freelancers and consultants.

Senior Director of Strategy

Inman News

Mar 2018 - Jul 2023 (5 years 4 months)

Led strategic positioning and campaign development for a leading real estate media brand, working with sales leadership to develop revenue-generating content partnerships with advertisers and event sponsors.

Strategic Positioning Campaign Development Content Partnerships Messaging Frameworks Go To Market Video Interviews Live Video Advertiser Relations Integration Events

Director of Content Marketing

Relola

May 2017 - Apr 2018 (11 months)

First dedicated marketing hire at an early-stage proptech startup; owned all brand touchpoints, from content strategy and editorial voice to community management and demand generation.

Content Strategy Editorial Tone Of Voice Community Management Demand Generation Brand Voice Editorial Calendar Blog Management Webinar Strategy Social Media Influencer Marketing Thought Leadership

Director of Content

Adwerx

Sep 2015 - May 2017 (1 year 8 months)

Owned the brand narrative and content strategy for a residential real estate-focused digital advertising technology company, working cross-functionally to position the company and its executives as category leaders.

Content Strategy Brand Narrative Thought Leadership Customer Reviews Whitepapers Advocacy Content SEO Content Distribution Social Media Video Partnership Management

Co-Founder & Creative Director

Walker Interactive, Inc.

Jan 2005 - Sep 2015 (10 years 8 months)

Co-founded and led creative direction for a marketing and design consulting agency, developing identity, messaging, websites, interactive presentations, and trade show collateral for various clients.

Creative Direction Brand Identity Messaging Web Design Interactive Presentation Tools Trade Show Materials Marketing Consulting