Diana Parisotti

Leads integrated content marketing strategy across email, website, SEO, webinars, social media, and digital campaigns for two national leadership development and human resource brands. Authored award submissions that earned Gold recognition in the Brandon Hall Excellence Awards.

Partners with health, wellness, and lifestyle brands to develop and execute integrated digital marketing strategies including email marketing, lead generation, content marketing, social media, and website optimization. Manages organic social media strategies across Instagram and Pinterest, growing audience engagement by an average of 50%.

Promoted based on performance to oversee integrated marketing initiatives across multiple brands. Managed lifecycle email marketing programs for a database of more than 20,000 subscribers and grew LinkedIn and Facebook audiences by 100%.

Managed brand presence across social media platforms and collaborated with influencers and content creators on targeted marketing campaigns. Oversaw website content management and coordinated with PR agencies to increase brand visibility.

Developed technical content across white papers, case studies, solution briefs, and blog articles, translating complex product features into clear audience value. Managed U.S. website, company blog, and social media channels to drive engagement and SEO visibility.

Grade: Magna Cum Laude

Activities and societies: Business Departmental Honors

Earned an MBA in Marketing with Magna Cum Laude honors and Business Departmental Honors.

Earned a Bachelor of Science in Business Management with a focus on Marketing.