Open to opportunities

Lauren Toups

@laurentoups

Message

CRM and lifecycle marketing consultant building hyper-personalized, data-driven journeys that scale measurable growth.

United States

Message

What I'm looking for

I’m looking to lead CRM and lifecycle systems that combine rigorous experimentation with scalable, hyper-personalized journeys—partnering closely with product, engineering, and clinical teams to drive retention and measurable growth.

I’m a CRM and lifecycle marketing leader who connects complex data systems, user experience, and measurable business growth. As a “Braze Platform Owner,” I architect high-touch, hyper-personalized journeys and multi-channel orchestration that scale—from building the ecosystem “from scratch” to improving event-trigger frameworks and retention-driven experiences.

Across my roles, I’ve deployed 13.8M+ emails over 12 months, scaled Braze output to 6.5M+ emails and 200k+ SMS (YTD 2026) with zero disruption, and accelerated cross-functional campaign velocity by 25% through team migrations and sprint planning. I bring operational leadership to lifecycle marketing through rigorous A/B and multivariate testing, HIPAA-compliant patient retention frameworks, and delivery systems that translate experimentation into enterprise value.

Experience

Work history, roles, and key accomplishments

Current

Lead Growth & Lifecycle Consultant

Current

Ayble Health

Apr 2026 - Present (3 months)

Fractional Growth and Lifecycle owner architecting and building the Braze ecosystem to support personalized digital health journeys. Partners cross-functionally on data schemas and event-trigger frameworks and leads SMS/email scale with A/B testing to improve retention and engagement.

Braze Platform Architecture Schémas SMS Email Marketing A B Testing

Current

Member Marketing & Strategy Manager

Current

Twin Health

May 2025 - Present (1 year 2 months)

Leads end-to-end active member retention and engagement strategy across email, SMS, and push, including HIPAA-compliant patient retargeting and milestone incentive programs. Serves as Braze Platform Owner, scaling delivery and building technical personalization using custom HTML and Liquid, and improving cross-functional campaign velocity through operational migrations to Jira.

Email SMS Push Notifications Retention Strategy HIPAA compliance Retargeting Braze Jira Monday.Com A B Testing Multivariate Testing Cross Functional Collaboration

Sr Specialist, Lifecycle Marketing

Accolade

Dec 2023 - May 2025 (1 year 5 months)

Developed and executed Braze lifecycle campaigns from acquisition to retention, deploying 13.8M+ emails over a 12-month period. Built automated email workflows and optimized email performance using data-driven insights on key metrics and conversions.

Braze Lifecycle Marketing Email Marketing Email Automation Performance Optimization Segmentation Cross Functional Collaboration

Marketing Specialist, EMO

Accolade

Sep 2022 - Dec 2023 (1 year 3 months)

Managed member segmentation and personalized email outreach for Expert Medical Opinion (EMO) updates. Supported the migration from Salesforce Marketing Cloud to Braze as admin for both platforms and ensured HIPAA compliance in marketing operations.

Salesforce Marketing Cloud Braze Email Marketing Segmentation Campaign Optimization HIPAA compliance Platform Administration Migration Support

Marketing and Creative Services

Freelance Consulting

Jan 2018 - May 2022 (4 years 4 months)

Provided strategic marketing guidance to clients, developing tailored plans to enhance brand presence and drive customer engagement. Designed and executed creative campaigns across digital, print, and social media.

Marketing Strategy Client Consulting Digital Marketing Print Advertising Social Media Campaigns

Strategic Outreach Director

Burke Center for Youth

Jul 2016 - Mar 2017 (8 months)

Directed strategic outreach and managed donor relations to raise awareness and secure funding. Led a full rebrand, including logo, slogan, website, and marketing materials.

Strategic Outreach Donor Relations Branding Logo Design Slogans Marketing Materials

Director of Louisiana Operations

EFFORT Staffing

Dec 2014 - May 2016 (1 year 5 months)

Established a statewide office by developing high-level contacts and cultivating client relationships to drive regional business growth. Managed Louisiana operational financials and contracts, maintained compliance and budget accuracy, and built a comprehensive talent database to support recruiting.

Operations Leadership Contract Management Compliance Budget Management Recruiting Support Stakeholder Management Networking Events

Director of Marketing & Creative

EFFORT Racing

Jan 2011 - Dec 2014 (3 years 11 months)

Led marketing development for the organization launch, designing brand identity elements including logos, vehicle wraps, and marketing collateral. Managed media assets and end-to-end social media strategy, and directed event schedules and travel logistics while also serving as Executive Assistant to the owner of EFFORT, Inc.