Open to opportunities

Saurabh Sanghi

@saurabhsanghi

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Dynamic B2B marketing professional with over 10 years of experience.

Canada

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What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for leadership and strategic impact.

I am a dynamic and results-oriented B2B marketing professional with over 10 years of experience in promoting IT software and services. My expertise lies in leveraging data to craft bold marketing plans that drive customer acquisition and revenue growth. Throughout my career, I have optimized marketing efforts through cross-functional collaboration with global business functions, ensuring aligned objectives.

In my current role as a Senior Marketing Manager at IGT Technologies Inc., I have successfully developed and implemented marketing programs aimed at promoting Digital CX services across various industries. My key achievements include securing multimillion-dollar deals, enhancing brand awareness, and generating high-quality SQLs contributing over $30M in TCV revenue annually. I am passionate about creating engaging messaging for critical audiences and driving pipeline growth through innovative marketing strategies.

Experience

Work history, roles, and key accomplishments

Senior Marketing Manager

IGT Technologies Inc.

Jan 2018 - Mar 2025 (7 years 2 months)

Led the development and execution of marketing programs for Digital CX services in various industries. Managed global events, lead generation, and brand awareness initiatives, contributing over $30M in annual revenue. Collaborated on go-to-market strategies and executed multichannel marketing campaigns, significantly increasing customer engagement.

B2B Marketing Go To Market Strategy Demand Generation Marketing Campaigns Salesforce Budget Management Project Management Brand Management Stakeholder Management

Marketing Manager

Tally Solutions

Jan 2015 - Jul 2018 (3 years 6 months)

Designed and implemented marketing campaigns for Tally software, achieving significant customer acquisition through targeted messaging and multi-channel strategies. Recognized for outstanding performance with a 'Star of the Quarter' award for a successful blog campaign.

Campaign Management Market Analysis Customer Insights Brand Awareness Digital Marketing Content Creation

Assistant Client Service Marketing Manager

Mercury Communications & Design

Jan 2015 - Jan 2015 (0 months)

Collaborated with government officials to create and execute marketing campaigns for various initiatives, enhancing public engagement and awareness.

Campaign Execution Public Relations Stakeholder Engagement Government Marketing

Deputy Manager – Sales and Marketing

JP Infra

Jan 2013 - Jan 2014 (1 year)

Directed sales and marketing efforts in real estate, successfully selling a project within three months of launch and generating $3.5M in revenue through strategic initiatives.

Sales Management Marketing Strategy Customer Relationship Management Revenue

Assistant Manager – Sales and Marketing

Havells

Jan 2011 - Jan 2012 (1 year)

Managed sales and marketing for switchgear projects, contributing to a 30% growth in the region through effective marketing strategies and customer engagement.

Sales Strategy Customer Engagement Switchgear Marketing Growth Strategy

Education

Degrees, certifications, and relevant coursework

Seneca College

Certification in Digital Marketing, Digital Marketing

Completed a certification in Digital Marketing, focusing on the latest trends and strategies in digital marketing to enhance business growth and customer engagement.

Canadian Marketing Association

Chartered Marketer, Marketing

Achieved Chartered Marketer status, demonstrating a commitment to professional development and excellence in marketing practices.

University of Mumbai

Master in Business Administration, Marketing

Completed a Master in Business Administration with a focus on Marketing, equipping with advanced skills in marketing strategies and business management.

University of Mumbai

Bachelor in Engineering, Electronics & Telecommunication

Earned a Bachelor in Engineering with a specialization in Electronics & Telecommunication, gaining foundational knowledge in engineering principles and applications.