Lauren F

- Initiate new product opportunities, prepares specification proposals to guide the product design team and product roadmap
- Provide reports and statistical information to Senior Management including key metrics, industry statistics and market share data
- Implementation of new sales and product training programs
- Analyses sales programs, promotions and product displays opportunities
- Maint

- Collaborated with R&D and product design team to create product roadmaps
- Conducted industry market research and maintained profiles relative to product and marketing
- Provided sales reports and statistical information to senior management
- Worked with Sales, Marketing, Operations, and Finance to coordinate the communication of day-to-day project updates
- Collaborated with cross-functional

- Developed and executed the branding strategies for all product lines
- Designed a new corporate website and managed social media accounts
- Managed the development of product launches and communication strategies
- Collaborated with online marketplaces (Amazon/Bestbuy.com) to facilitate the seamless onboarding of new products, expanding market reach and sales.
- Coordinated creation and distribu

- Collaborated with the Product Development team to conceptualize new product
- Worked with manufacturers to develop product visual guidelines, user guides,
packaging and labeling to meet regulatory standards
- Developed and project-managed marketing materials for new product launches
- Managed multiple design projects simultaneously, balancing priorities, meeting deadlines, and adapting to shi

- Collaborated with local newspapers to orchestrate print advertising campaigns.
- Managed social media accounts, increasing followers and engagement through targeted content and community management.
- Orchestrated the production of print and online marketing materials.
- Maintained a well-organized marketing calendar for campaigns, advertisements, and in-store events

- Conceptualized and crafted Point of Purchase (POP) displays tailored to align with the branding visual guide
- Collaborated with store managers to develop compelling promotional sales materials, encompassing signs, posters, and large-scale seasonal displays.
- Facilitated relationships with print production and advertising firms to ensure optimal project outcomes.
- Orchestrated the creation of