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Jorge Giraldo

@jorgegiraldo

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Senior Product Designer specializing in AI and SaaS, driving growth with scalable systems.

Spain

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What I'm looking for

I’m seeking a hands-on product design role where I can build scalable design systems, shape AI-enabled products, mentor teams, and drive measurable growth in a collaborative, outcome-focused company.

I’m a strategic and hands-on Principal Product Designer with 16 years of experience designing SaaS and AI-driven platforms, simplifying complex systems and building scalable design systems that deliver measurable growth.

I have worked across startups and enterprises — from King, Schneider Electric, and Kahoot!/Actimo to early-stage ventures like Pleexy and Otters.ai — and have built tools used by millions while cutting onboarding times by 80% and boosting team productivity with AI-assisted workflows.

I thrive in both zero-to-one environments and scaling organizations, defining design systems, translating complex AI workflows into intuitive experiences, and running discovery and testing practices to ensure fast feedback loops.

I bring a builder’s mindset, grit, and a no-fluff approach; I align cross-functional teams, mentor designers, and keep user needs and business goals at the center of product decisions.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Freelance

Jan 2016 - Present (9 years 9 months)

Partnered with SaaS companies and startups to simplify workflows, build scalable design systems, and launch AI-powered products, driving measurable outcomes across mobile and web platforms.

Product & Design Design Systems UX Research Figma Prototyping Interaction Design Cross Functional Collaboration

Founding Designer

Otters.ai

Apr 2024 - Apr 2025 (1 year)

Shaped product vision and design foundations for an AI-powered collaboration platform, defined a design system from scratch, and established discovery and testing practices for rapid zero-to-one iterations.

Design Systems User Research Prototyping Component Libraries Usability Testing Cross Functional Collaboration Product Strategy

UX Designer

King

Sep 2023 - May 2024 (8 months)

Redesigned an internal level editor to improve usability and speed level creation, integrated AI-assisted features with ML teams to boost designer productivity, and mentored junior designers.

UX Design Integration Interaction Design Prototyping Usability Testing Mentoring Collaboration With ML Design Systems

Lead Product Designer

Digitalinkers | Equancy - Groupe EDG

Oct 2021 - Sep 2023 (1 year 11 months)

Led design for Schneider Electric e-commerce and a SCADA water-management platform serving 1M+ residents, delivered scalable design systems, and managed a six-person design team to improve product delivery.

Product & Design Design Systems UX Research Team Leadership Workshop Facilitation

Principal Product Designer

Pleexy

Mar 2020 - May 2022 (2 years 2 months)

Led end-to-end design for a task-automation SaaS, redesigned onboarding reducing setup time from 4 hours to under 30 minutes, and created a scalable design system adopted by engineering.

Product & Design Onboarding Design Systems User Research Analytics Prototyping Cross Product Integration UX Strategy

Lead Product Designer

Actimo

Jul 2017 - Jan 2020 (2 years 6 months)

Owned end-to-end product design for a mobile engagement platform, evolved the product into a full mobile intranet, established a design system, and led research efforts that increased enterprise engagement.

Product & Design Mobile Design Design Systems User Research UI Design Cross Functional Collaboration Mentoring Feature Discovery

Senior Front End Developer

Runroom

Oct 2015 - Mar 2017 (1 year 5 months)

Built front-end solutions for digital projects, collaborating with design and product teams to deliver responsive, production-ready web interfaces.

HTML CSS JavaScript Responsive Design Collaboration Performance Optimization Cross Browser Testing

Senior Front End Developer

Razorfish

Jun 2011 - Apr 2015 (3 years 10 months)

Developed complex front-end implementations for agency clients in fast-paced environments, focusing on maintainable code and cross-team collaboration.