Laura Kohler

At LOY, we help brands build cultural relevance through strategic partnerships, creator collaborations and community-driven campaigns.

We connect brands with artists, creators and cultural communities to develop authentic collaborations that go beyond traditional influencer marketing – from social-first campaigns and live experiences to long-term brand partnerships.

We work with a diverse roster

- End-to-end event marketing & management, including concept development, planning, budgeting, logistics, and on-site execution
- Social media strategy & execution with a strong focus on TikTok and Instagram to drive reach, engagement, and ticket sales
- Building and leading content & creative teams, managing creators, videographers, and editors
- Sponsorship & brand partnership development, inclu

- Development and implementation of tailored social media marketing strategies
- Project management and resource coordination across multi-stakeholder environments
- Creative concept development and production of audience-relevant content
- Campaign development aimed at increasing brand awareness and audience engagement
- Comprehensive community and channel management across leading platforms
- St

- Led the development and execution of a cross-company marketing strategy
- Built and managed the digital presence of multiple brands across Instagram, Facebook, and LinkedIn
- Created and continuously optimized sales and recruitment materials to support business growth
- Developed and executed social media content strategies, including strategic editorial planning
- Planned and managed digital ma

- Successfully acquired and maintained long-term relationships with real estate investors
- Conducted in-depth market analyses and profitability assessments to identify attractive investment opportunities
- Negotiated purchase agreements and ensured successful completion of real estate transactions
- Continuously monitored market trends and developments to support informed investment decisions
- E

- Lead the planning, coordination, and execution of marketing projects from concept to completion
- Manage and grow social media channels with a focus on community engagement and brand awareness
- Develop and implement targeted social media campaigns to build and nurture the Hip-Hop community
- Oversee community management activities to foster authentic interactions and strengthen audience loyalty

- Successfully acquired new clients and maintained long-term relationships across diverse industries
- Project management and consulting in social media, including content creation, strategic planning, influencer marketing, and brand partnerships
- Execution of graphic design tasks using Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro)
- Production of professional photo and video content t

- Independently managed and executed marketing projects
- Maintained and updated the online shop, including inventory management
- Planned and organized events to enhance customer engagement and loyalty
- Designed graphic materials and website content to support marketing efforts
- Wrote clear and compelling product descriptions
- Translated website content into English to support internationaliza

Jul 2017 · Expired Sep 2017

Sep 2017 · Expired Dec 2017

Jun 2015