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ilaria Giudici

@ilariagiudici

Senior Influencer Marketing & PR Manager at Yepoda GmbH, leading beauty campaigns that connect influencer partnerships with revenue and brand visibility.

Switzerland

Message

At Yepoda GmbH, I lead influencer marketing strategy focused on revenue growth and brand visibility. I manage influencer and celebrity partnerships, including negotiations on deliverables, KPIs, and budgets.

I also oversee campaigns from concept to execution, working with creative, product, and performance teams. My work includes PR seeding, events, and brand activations.

Before becoming Senior Influencer Marketing & PR Manager, I progressed through Influencer Marketing & PR Manager, Junior Influencer Marketing Manager, and Influencer Marketing Intern roles at Yepoda GmbH. Across these roles, I planned campaigns, built influencer relationships, and used performance reporting and market research to inform improvements.

Alongside my brand-side work, I create beauty content and UGC for Instagram and TikTok, including product reviews and assets for paid and organic campaigns. I studied Digital Fashion Communication and wrote my master’s thesis on the presence and future of influencer marketing strategies in the beauty market.

Experience

Work history, roles, and key accomplishments

Current

Senior Influencer Marketing & PR Manager

Current

Yepoda GmbH

May 2025 - Present (1 year 6 months)

Owns and leads the influencer marketing strategy, focusing on driving revenue growth and brand visibility. Manages influencer and celebrity relationships, leads negotiations, and oversees special projects including PR seeding and brand activations.

Influencer Marketing PR Strategy Negotiation Team Management Campaign Management Data Analysis ROI Optimization

Current

Beauty Content Creator & UGC

Current

Self Employed

Jan 2021 - Present (5 years 10 months)

Created engaging video content and product reviews for major beauty brands including L'Oréal Paris, Sephora, Garnier, Maybelline, and Foreo. Produced user-generated content for paid ads and organic campaigns across Instagram and TikTok.

Content Creation UGC Instagram TikTok Video Production Brand Collaboration

Influencer Marketing & PR Manager

Yepoda GmbH

Jan 2024 - Apr 2025 (1 year 3 months)

Identified and managed key influencer and celebrity partnerships. Planned and executed multi-platform campaigns, conducted market research, and reported on campaign performance.

Influencer Marketing PR Campaign Management Market Research Reporting Competitive Analysis

Junior Influencer Marketing Manager

Yepoda GmbH

May 2023 - Jan 2024 (8 months)

Built and maintained strong relationships with influencers, handling day-to-day communication and coordination. Supported campaign planning, analyzed results, and researched industry trends.

Influencer Marketing Relationship Management Campaign Planning Data Analysis Trend Research Collaboration

Influencer Marketing Intern

Yepoda GmbH

Feb 2023 - May 2023 (3 months)

Supported influencer sourcing, outreach, campaign execution, and logistics. Contributed to performance tracking and reporting, and helped coordinate product seeding and content approvals.

Sourcing Creators Influencers Outreach Campaign Execution Performance Monitoring Reporting Product Seeding

Junior Digital Communication Manager

Nouvelle Esthétique

Jul 2022 - Jan 2023 (6 months)

Managed digital communication tasks for the company.

Junior Art Exhibition Manager

GC Events

Mar 2022 - Sep 2022 (6 months)

Managed art exhibitions for the company.

Private Mathematics Teacher

Self Employed

Jan 2017 - Dec 2020 (3 years 11 months)

Provided private mathematics tutoring to young students aged 8-15.

Mathematics Tutoring

Waitress and Bartender

Canton Ticino

Jan 2013 - Dec 2020 (7 years 11 months)

Provided food and beverage service during summer seasons.

Hostess at Moon&Stars Festival

Moon&Stars Festival

Jul 2018 - Jul 2018 (0 months)

Provided hosting services at the festival.

Figure Ice Skating Teacher

Multiple Clubs in Ticino

Jan 2012 - Dec 2015 (3 years 11 months)

Taught figure ice skating at multiple clubs in Ticino.

Figure Skating Teaching

Animator at Midnight Vallemaggia

Midnight Vallemaggia

Jan 2012 - Dec 2014 (2 years 11 months)

Animated activities for middle school students aged 10-14.

Animation Youth Activities

Education

Degrees, certifications, and relevant coursework

Paris 1 Panthéon Sorbonne

MSc, Digital Fashion Communication

2021 - 2023

MSc in Digital Fashion Communication (Double Degree) from Paris 1 Panthéon Sorbonne and USI, with relevant courses in Social Media Management, Brand Management, and Digital Fashion Communication. Thesis on the presence and future of influencer marketing strategies in the beauty market.

USI (Università della Svizzera Italiana)

MSc, Digital Fashion Communication

2021 - 2023

USI (Università della Svizzera Italiana)

Bachelor, Communication Science

2017 - 2020

Bachelor in Communication Science with specialization in Corporate Communication. Thesis on violence against women in contemporary dystopian literature.