Open to opportunities

Regina By

@reginaby

I’m a mid-level social media and content specialist who drives growth with data-led strategy and short-form storytelling.

Switzerland

Message

What I'm looking for

I’m looking for a marketing role where I can own content strategy and audience growth, use analytics to optimise performance, and build community through compelling short-form storytelling in a fast-paced, international team.

I’m a Marketing & Operations Specialist with 6 years of multi-platform content creation, combining content strategy, audience growth, analytics, and storytelling. I’m multilingual and at my best in fast-paced, international environments where experimentation and iteration matter.

In my current role as Social Media Manager at KomunIKON Zurich, I lead social media strategy across key platforms, create high-retention short-form content, and strengthen brand visibility through refined storytelling. I optimise performance using data insights and produce multilingual visuals for global reach.

Earlier, as a Digital Content Creator for YouTube, Instagram, and TikTok, I managed two YouTube channels end-to-end—planning, scripting, filming, editing, SEO, thumbnails, and growth strategy. I analyse retention, CTR, and audience behaviour to continuously improve outcomes, and I use AI tools to increase editing, scripting, summarisation, and workflow automation efficiency.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

KomunIKON Zurich

Mar 2026 - Present (3 months)

Led social media strategy across key platforms, creating high-retention short-form content and multilingual visuals to expand global reach. Optimised performance using data insights to strengthen brand visibility through storytelling.

Content Strategy YouTube Growth Social Media Content Data Insights Copywriting Community Engagement Reporting Process Optimisation

Founder & Operations Manager

Fashionapparel Brand

Jun 2019 - Feb 2022 (2 years 8 months)

Oversaw end-to-end operations including budgeting, financial documentation, procurement, and logistics for an apparel brand. Ensured 100% invoice and reconciliation accuracy, coordinated production teams, and handled compliant cross-border import processes.

Operations Management Budgeting Financial Documentation Procurement Logistics Coordination Cross Border Documentation Import Compliance Event Planning