Laura Howells
@laurahowells
Senior Product Manager driving revenue-led B2B SaaS growth and market expansion.
United KingdomWhat I'm looking for
I am a Senior Product Manager with deep experience building revenue-aligned B2B SaaS products and go-to-market motions for institutional segments. At Genio I led product growth strategy, pricing and packaging, and partnerships that unlocked significant expansion opportunities and informed investor-facing roadmaps.
Previously I established product practice and discovery at Aula as the company's first Product Manager, delivered new assessment products, and led market analysis for North American expansion. My background includes leading multi-disciplinary teams, championing AI-led prototyping, and translating customer insight into pricing, packaging, and GTM that drive ARR uplift.
My career began in education—teaching, curriculum development, and leading technology adoption—and expanded through strategic product roles and co-founding an investment vehicle supporting early-stage tech and DeFi ventures. I combine pedagogy, product leadership, and commercial focus to launch impactful, scalable products.
Experience
Work history, roles, and key accomplishments
Senior Product Manager
Genio
Jan 2020 - Present (5 years 11 months)
Owned product growth strategy, pricing & packaging, and investment decisions to shape product-market fit for a new institutional segment, driving a projected £500,000 ARR uplift and a £1.5m potential expansion pipeline by 2027.
Director
Howells-Barby Ventures Ltd
Jan 2019 - Present (6 years 11 months)
Co-founded and led an investment and advisory vehicle supporting early-stage tech and decentralised finance companies, guiding product direction, go-to-market, and strategic growth.
Product Manager
Aula
Jan 2019 - Jan 2021 (2 years)
Established Aula's product management function, led discovery and roadmap for new assessment products, and drove North American market analysis that informed international growth strategy.
Product Manager
MIT Open Learning
Jan 2017 - Jan 2019 (2 years)
Led multiple product teams to deliver digital learning experiences and an award-winning course, hiring and managing multidisciplinary teams and aligning product strategy with academic stakeholders.
Teacher
Shireland Collegiate Academy
Jan 2013 - Jan 2016 (3 years)
Taught secondary students across diverse settings, developed departmental curricula, led technology adoption initiatives, and served on the Board of Governors to support school governance.
Education
Degrees, certifications, and relevant coursework
MMMIT Sloan School of Management
MBA (credits)
2018 - 2019
Completed MBA-level credits at MIT Sloan contributing to product strategy across digital learning initiatives.
MTMassachusetts Institute of Technology
Master's Degree
2017 - 2019
Completed graduate-level work at MIT, leading multiple product teams in Open Learning and delivering award-winning digital education products.
UWUniversity of Warwick
Master's Degree, Education Leadership
2014 - 2015
Completed a master's degree focused on education leadership, overseeing product teams and delivering digital learning experiences.
UBUniversity of Birmingham
English Literature
2012 - 2013
Undertook postgraduate study in English Literature and contributed to digital learning initiatives used across the Institute.
AUAston University
Bachelor's Degree, Psychology
2008 - 2012
Grade: 1st class honours
Completed a bachelor's degree in Psychology with first-class honours, involving multidisciplinary team leadership on educational projects.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
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