Patricia Ribeiro
@patriciaribeiro
Global digital marketing leader driving web strategy, campaign performance, and cross-functional collaboration.
CanadaWhat I'm looking for
I am a global digital marketing and campaign manager with extensive experience aligning website governance, accessibility, and brand standards across regions to drive measurable business outcomes.
I have led SEM, paid media, ABM and integrated digital campaigns that exceeded pipeline targets (pipeline growth exceeded by 48% in FY22 and 66% in FY23) while partnering closely with analytics, content, design and regional sales teams to optimize landing pages and campaign performance.
I build governance, processes and go-to-market materials for complex organizations, launch digital portals to support internal adoption, and execute strategic marketing initiatives across Canada, the USA and EMEA with a focus on compliance, stakeholder management and measurable ROI.
Experience
Work history, roles, and key accomplishments
Global Campaign Manager
Deloitte Touche Tohmatsu Limited
May 2024 - Present (1 year 8 months)
Support development and execution of global website and digital marketing initiatives, aligning content and campaigns with regional priorities and ensuring brand, accessibility, and regulatory governance across online platforms.
OPOversaw SEM and paid digital campaigns and led global campaign strategy for Enterprise Content Services, growing target pipeline (target exceeded by 48% in FY22 and 66% in FY23) and driving lead generation across Google and LinkedIn channels.
Digital Project Manager
KPMG Management Services LP
Mar 2019 - Jun 2021 (2 years 3 months)
Managed intake and prioritization of digital/web requests, conducted audits to ensure regulatory compliance and UX quality, and launched KPMG's first Digital Solutions portal to increase internal awareness of digital offerings.
Advisory Marketing Senior Coordinator
KPMG Management Services LP
Jul 2017 - Mar 2019 (1 year 8 months)
Collaborated with web and creative teams to publish and optimize campaign microsites and led execution of the firm's largest Advisory campaign (Canadian CEO Outlook), improving visibility and engagement across channels.
Business Development Manager
TD Canada Trust
May 2014 - Feb 2015 (9 months)
Coordinated with digital marketing and product teams to ensure accurate online representation of new merchant services products and supported merchant-facing digital channels.
Education
Degrees, certifications, and relevant coursework
Forrester
Certificate, Demand and Account-Based Marketing
Completed a certificate in Mastering Demand and Account-Based Marketing in September 2023.
Forrester
Certificate, B2B Marketing
Completed a certificate in Accelerating B2B Marketing in February 2022.
RURyerson University
Bachelor of Commerce, Marketing Management
Grade: Honors
Completed a Bachelor of Commerce with a major in Marketing Management and graduated with honors in 2008.
Availability
Location
CanadaAuthorized to work in
Job categories
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