Open to opportunities

Marcela Erosa

@marcelaerosa

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Strategic communications specialist with expertise in advocacy and media relations.

Mexico

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What I'm looking for

I seek a role that fosters collaboration and innovation, focusing on impactful communication strategies.

I am a strategic communications specialist with over eight years of experience in narrative development, media relations, digital communications, and project management. My work primarily focuses on governance, peacebuilding, and gender equality, where I have successfully led advocacy campaigns and managed projects from inception to completion. I excel in budget management, timeline development, and team coordination, leveraging digital tools for impactful storytelling.

My deep knowledge of gender-responsive approaches in crisis response and governance is complemented by a strong foundation in research and policy analysis. I have a proven track record of developing and implementing strategic social media campaigns, resulting in significant audience engagement and increased visibility for key initiatives. I thrive in collaborative environments, working effectively with cross-functional and international teams to create integrated communication strategies that resonate with diverse audiences.

Experience

Work history, roles, and key accomplishments

Teacher Assistant

Waseda University

Oct 2022 - Present (2 years 11 months)

Taught undergraduate and master’s courses on Peace and Conflict Studies, Peacebuilding, and Peace Communication, blending theory with practical case studies. Implemented innovative teaching methods, such as interactive simulations, online discussion forums, and data visualization of conflict.

Peace And Conflict Studies Peace Communication Teaching Curriculum Development Data Visualization Event Management

Strategic Communication Specialist

UN Women

Feb 2019 - Present (6 years 7 months)

Developed and implemented strategic social media campaigns across Twitter, Facebook, and Instagram, resulting in a 50% increase in followers through targeted content creation and audience engagement strategies. Created engaging content, including blog posts, social media graphics, videos, and photos for UN Women programs.

Social Media Management Content Production Media Relations SEO WordPress Drupal

Communication Manager

Vamos a Reemplazarles

Apr 2018 - Present (7 years 5 months)

Demonstrated expertise in media relations, securing earned media coverage for 14 legislative projects across diverse platforms. Successfully managed crisis communication during heated debates on sensitive topics, including abortion reform and anti-corruption policies.

Media Relations Crisis Communications Media Training Speechwriting Content Editing Workflow Design Project Management

Communication Manager

Jalisco State Congress

Oct 2017 - Present (7 years 11 months)

Drafted impactful political speeches for Congress leaders, effectively communicating key initiatives such as the anti-corruption reform and public health policies. Designed and executed crisis communication protocols during sensitive political events.

Crisis Communications Quality Control Media Relations Public Affairs Policy Communications

Communication Coordinator

Center for the Strengthening of Civil Society

Oct 2016 - Present (8 years 11 months)

Developed and executed communication strategies to engage donors, civil organizations, volunteers, and staff, enhancing collaboration and visibility. Coordinated timely distribution of key program information to stakeholders.

Communication Strategy Stakeholder Engagement Media Relations Editing Donor Engagement Non Profit Communication

Journalist

Referente.mx

May 2015 - Present (10 years 4 months)

Proficient in conducting thorough information searches and analysis, ensuring accuracy and relevance. Experienced in crafting diverse periodic materials, including newsletters, interviews, chronicles, news, and journalistic investigations.

Journalism Content Creation News Writing Data Visualization Water Issues

Project Manager

Folklore Design Studio

Apr 2012 - Present (13 years 5 months)

Demonstrated ability to plan, organize, and successfully execute projects from initiation to completion. Proactively explored and integrated new digital tools and technologies like project management software, design platforms, and communication tools to improve project workflows and team collaboration.

Project Management Contract Negotiation Budget Management Team Leadership Workflow Optimization Communication

Education

Degrees, certifications, and relevant coursework

Waseda University

Master’s Degree, International Culture and Communication Studies

Completed a Master's Degree in International Culture and Communication Studies. Thesis focused on fostering gender responsiveness in Disarmament, Demobilization, and Reintegration Processes through adaptive peacebuilding and gender analysis, with a comparative study of Mozambique and Liberia.