Open to opportunities

Laura Daniela Alarcón Cardona

@lauradanielaalarcnca

International business professional delivering ROI-focused media buying and customer sales through KPI-optimized campaigns.

Colombia

Message

What I'm looking for

I’m looking for a role where I can own KPI-optimized media buying, improve landing pages and creatives, and support sales through consultative customer service—using data and AI tools to drive measurable ROI and continuous growth.

I’m an International Business professional with degree in progress, combining digital marketing (media buying, Meta and TikTok campaigns, KPI optimization) with customer service and sales. I’m results-oriented, strong in quantitative analysis, and I actively apply AI tools to improve marketing and customer interactions.

In media buying, I designed and built Shopify landing pages to convert visitors into leads and paying customers. I conceptualized, produced, and edited persuasive video ads for each campaign objective, analyzed and optimized ad KPIs on Facebook and TikTok, and prepared detailed marketing spend reports to support data-driven decisions.

I also bring commercial and operational leadership. As a Sales Advisor, I manage live chat support while converting service interactions into effective sales using consultative selling and objection handling. As Owner & General Manager (CEO), I managed customer service, supplier negotiation, and administrative and financial operations including budgeting, bookkeeping, invoicing, and inventory control.

Experience

Work history, roles, and key accomplishments

Current

Sales Advisor (AT&T)

Current

[24]7.ai

Apr 2025 - Present (1 year 3 months)

Manage live chat support for AT&T customers in the United States and convert service interactions into sales of AT&T products and plans. Use consultative selling techniques and handle objections in a high-volume virtual customer service environment.

Live Chat Support Customer Service Consultative Selling Objection Handling

Media Buyer

Essentials

Mar 2023 - May 2024 (1 year 2 months)

Designed Shopify landing pages to convert visitors into leads and paying customers and produced persuasive video ads aligned to campaign objectives. Analyzed and optimized Facebook and TikTok ad KPIs and prepared marketing spend reports by campaign to support data-driven decisions.

Shopify Landing Page Optimization Facebook Ads KPI Optimization Campaign Analytics Marketing Reporting ROI Optimization

Owner & General Manager (CEO)

Codmascotas

May 2021 - Jan 2023 (1 year 8 months)

Led customer service operations and managed supplier evaluation and negotiation to ensure product quality and profitability. Oversaw financial operations including budgeting, bookkeeping, invoicing, and inventory, and implemented brand-positioning strategies to increase visibility within a retail complex.

Customer service management Budgeting Bookkeeping Invoicing Inventory Control Brand Strategy Profitability Management

Management Control Intern

Cencosud S.A.

Jun 2019 - Dec 2019 (6 months)

Conducted logistics cost analyses to identify efficiency and savings opportunities and evaluated marketing expenses and investments to generate decision insights. Developed monthly logistics cost and marketing expense projections from historical data and communicated results to department directors via strategic reports.

Expense Analysis Data Reporting Strategic Reporting