Laura Carr Cole

I've spent 20+ years leading digital transformation, marketing strategy, and technical infrastructure for organizations navigating high-stakes change.

At Austin Banks Real Estate Company, I architected a custom Salesforce ecosystem spanning the full deal lifecycle across five states. I reduced manual administration by 15–20 hours per week per team member through Salesforce, Zapier, and DocuSign automation while helping avoid costly vendor licensing.

At Founder's Hemp, I led an emergency shift from brick-and-mortar retail to e-commerce during COVID-19, generating more than $50k in new online revenue from zero in Q2 2020 while maintaining a 33% net profit margin. At C.A. Short Company, I helped retain or acquire roughly 15% of high-value enterprise clients through a new product line and improved production cycle times by about 65%.

Today, through Laura Cole Creative, I work as an embedded marketing and technology leader for real estate, nonprofit, and e-commerce clients. I'm also writing Diabolical Marketing, advocating for boundary-pushing strategies that disrupt legacy markets.