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Michelle Muller

@michellemuller

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Strategic marketing exec driving revenue growth through demand gen, automation & brand strategy.

United States

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What I'm looking for

I’m looking for a fast-moving startup where I can help build structure, shape strategy, and drive growth. I thrive in organized chaos, love bold ideas, and want to be part of a team that values experimentation, takes risks, and builds something truly great.

Bold, creative, and relentlessly driven marketing leader ready to step into a Marketing Director role and help a great company grow smarter, faster, and louder. I build marketing strategies that don’t just check boxes — they move people, spark action, and drive serious results. With a track record of scaling B2B, SaaS, and financial services brands, I know how to turn vision into strategy and strategy into revenue. I lead with curiosity, collaborate with heart, and operate with a bias for action. Expert in demand generation, brand strategy, marketing automation, and CRM optimization (Salesforce, HubSpot), I love building marketing engines that fuel lasting growth. I’m looking to join a team that’s ready to think bigger — and I’m ready to help lead the way.

Experience

Work history, roles, and key accomplishments

Current

Volunteer: Marketing/Branding Consultant

Current

After Action Racing

Aug 2024 - Present (9 months)

Developed a comprehensive branding guide and designed website wireframes to enhance user experience. Created targeted marketing campaigns for veteran outreach and secured corporate sponsorships through strategic marketing initiatives.

Branding Website Design Marketing Campaigns User Experience Strategic Marketing Content Creation Data Driven Marketing Community Engagement

Director, Business Development

Prime Capital Financial

Mar 2024 - Mar 2025 (1 year)

Led business development initiatives in retirement and financial wellness sectors, driving double-digit revenue growth. Optimized Salesforce CRM for enhanced lead tracking and increased conversion rates by 30%. Strengthened advisor relationships and secured 5 new clients through effective RFP processes.

Salesforce Business Development Revenue Strategic Partnerships Lead Generation Email Automation SEO Content Marketing

Sales & Marketing Director

Prime Capital Financial

Apr 2022 - Feb 2023 (10 months)

Designed and executed the Go-to-Market strategy for financial wellness surveys, improving brand visibility and lead acquisition. Enhanced website UX/UI, leading to a 40% increase in lead generation. Spearheaded email automation workflows, improving engagement rates by 40%.

Go To Market Strategy Website Optimization Email Automation Lead Generation Brand Strategy Digital Marketing Campaign Development SEO Content Marketing CRM Management

Business Development Consultant

Fi360/Broadridge

Jan 2017 - Apr 2022 (5 years 3 months)

Generated over $80K in monthly revenue and contributed to $3.5M in annual sales. Hosted national webinars to engage high-value accounts and led sales enablement initiatives. Developed ABM-driven demand generation campaigns to enhance client retention.