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Larry MacDonald

@larrymacdonald

Senior sales and operations leader specializing in truck dealership and remarketing.

United States
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What I'm looking for

I seek senior sales or operations leadership roles in truck OEM/dealer networks focused on revenue growth, remarketing, leasing/finance programs, team development and KPI-driven operational improvements.

I am a senior sales and operations leader with deep experience in truck dealerships, remarketing and OEM relationships. I design data-driven sales programs and dealer playbooks that align with company metrics and emerging market trends.

I have led sales teams across local, regional, national and international territories, rebuilt OEM and dealer relationships, and launched finance, leasing and warranty programs that increased revenue and freed up capital.

At Caterpillar and Paccar-affiliated organizations I developed dealer playbooks, introduced dealer financing and leasing programs, and coordinated cross-functional teams to improve KPI tracking and inventory turns. I have hands-on experience with major dealership ERP systems including Karmak, CDK, Renfro and DSI.

I recruit, build and coach high-performing teams, drive strategic account development and execute remarketing strategies via e-commerce platforms. I seek roles where I can apply my industry knowledge to grow revenue, optimize operations and strengthen OEM/dealer partnerships.

Experience

Work history, roles, and key accomplishments

Caterpillar logoCA

Western Regional Sales Manager

Caterpillar

Jan 2012 - Jan 2017 (5 years)

Rebuilt major OEM and rental relationships, led rollout of the Global On-Highway Truck initiative, and implemented dealer metrics and financing/leasing programs to improve inventory turns and free up capital.

DG

Vice President of Sales

Dobbs Peterbilt Group

Jan 1997 - Jan 2003 (6 years)

Oversaw sales including PacLease operations and leasing portfolios, developed lease-maintained used inventory and financial products, and grew the company footprint and revenue significantly across the Pacific Northwest.

PC

General Manager

Peterbilt Motor Company

Jan 1993 - Jan 1997 (4 years)

Managed leasing, rental and used truck inventory operations, established leasing-maintained inventory programs and integrated ERP systems during acquisitions to scale operations.

Education

Degrees, certifications, and relevant coursework

Georgia Southern University logoGU

Georgia Southern University

Bachelor of Business Administration, Sales and Advertising

Completed a Bachelor of Business Administration with emphasis in Sales and Advertising.

University of Washington logoUW

University of Washington

Executive Education, Executive Leadership and Finance

Completed executive-level coursework in leadership and finance.

University of California logoUC

University of California

Executive Education, Executive Coaching and Leadership Mentoring

Completed executive coaching and leadership mentoring programs.

Tech stack

Software and tools used professionally

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