Open to opportunities

Larry MacDonald

@larrymacdonald

Message

Senior sales and operations leader specializing in truck dealership and remarketing.

United States

Message

What I'm looking for

I seek senior sales or operations leadership roles in truck OEM/dealer networks focused on revenue growth, remarketing, leasing/finance programs, team development and KPI-driven operational improvements.

I am a senior sales and operations leader with deep experience in truck dealerships, remarketing and OEM relationships. I design data-driven sales programs and dealer playbooks that align with company metrics and emerging market trends.

I have led sales teams across local, regional, national and international territories, rebuilt OEM and dealer relationships, and launched finance, leasing and warranty programs that increased revenue and freed up capital.

At Caterpillar and Paccar-affiliated organizations I developed dealer playbooks, introduced dealer financing and leasing programs, and coordinated cross-functional teams to improve KPI tracking and inventory turns. I have hands-on experience with major dealership ERP systems including Karmak, CDK, Renfro and DSI.

I recruit, build and coach high-performing teams, drive strategic account development and execute remarketing strategies via e-commerce platforms. I seek roles where I can apply my industry knowledge to grow revenue, optimize operations and strengthen OEM/dealer partnerships.

Experience

Work history, roles, and key accomplishments

Current

Strategic Account Executive

Current

Bidadoo

Jan 2022 - Present (3 years 9 months)

Developed remarketing and e-commerce programs for used capital assets, signed a major telecom construction account (~300 entities, ~65K assets) and increased parts & service pull-through via finance and leasing initiatives.

Account Management Remarketing Sales Strategy Finance Leases Salesforce KPI Tracking

Regional Sales Manager

Vanguard Truck Center

Jan 2020 - Jan 2022 (2 years)

Led regional sales for Mack, Volvo and Hino channels, transformed remarketing via e-commerce, hired leasing/finance personnel, and expanded financing-driven parts and service revenue.

Regional Sales Remarketing Team Building Process Development Sales Operations CRM

Vice President Sales & Operations

Perkins Engine Company

Jan 2017 - Jan 2020 (3 years)

Directed sales and operations for the Southeast division, developed dealer playbook, launched used equipment disposition programs and collaborated on finance and warranty solutions to drive engine and aftersales revenue.

Sales Leadership Program Finance Process Improvement Project Management KPI Analysis

Western Regional Sales Manager

Caterpillar

Jan 2012 - Jan 2017 (5 years)

Rebuilt major OEM and rental relationships, led rollout of the Global On-Highway Truck initiative, and implemented dealer metrics and financing/leasing programs to improve inventory turns and free up capital.

Go To Market Finance Leases Product Launch Strategic Planning KPI Tracking

Vice President of Sales

Dobbs Peterbilt Group

Jan 1997 - Jan 2003 (6 years)

Oversaw sales including PacLease operations and leasing portfolios, developed lease-maintained used inventory and financial products, and grew the company footprint and revenue significantly across the Pacific Northwest.

Portfolio Management Used Truck Sales Financial Products

General Manager

Peterbilt Motor Company

Jan 1993 - Jan 1997 (4 years)

Managed leasing, rental and used truck inventory operations, established leasing-maintained inventory programs and integrated ERP systems during acquisitions to scale operations.

General Management Rentals Inventory Strategy