Open to opportunities

Chris Kowalczyk

@chriskowalczyk

I’m a Marketing Operations leader who thrives at the intersection of Go-To-Market strategy, systems architecture, and technical execution. I specializ

Canada

Message

What I'm looking for

I’m looking to own marketing operations—especially Marketo/Salesforce automation, deliverability, governance, and reporting—while partnering cross-functionally to ship compliant, well-instrumented global email and nurture programs.

I’ve managed Adobe Marketo Engage operations, owning email deliverability fundamentals, data governance, and MarTech system optimization while coordinating with global marketing, sales, channel, and partner teams. I’ve served as the triage and escalation point for integrated tools aligned with Marketo and Salesforce (SFDC), and led enablement and documentation to streamline campaign operations, data hygiene, and adoption.

I build and QA global campaigns—emails, events, webinars, and nurtures—using scalable Marketo program templates, then govern data integrity through normalization, segmentation, scoring, and data flow. I also develop automated reporting dashboards for email and lead lifecycle performance, and oversee compliance with GDPR, CAN-SPAM, and CASL via global preference centers and communication limit enforcement.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Manager

Current

Absolute Security

Feb 2024 - Present (2 years 6 months)

Oversee Adobe Marketo Engage operations, campaign execution, data governance, and MarTech system optimization. Collaborate cross-functionally with global marketing, sales, channel, and partner teams.

Marketo Salesforce Drift Vidyard DemandBase ZoomInfo ON24 Traction Complete Jifflenow

Marketing Automation Manager

Solace

Sep 2021 - Feb 2024 (2 years 5 months)

Managed Solace's Marketo instance and Salesforce connection, built programs and campaigns for tradeshows, webinars, email campaigns, and more. Trained and managed a co-op student.

Marketo Salesforce Zoom BrightTalk Vidyard Asana

Marketing Automation Specialist

PointClickCare

Apr 2019 - Jul 2021 (2 years 3 months)

Managed end-to-end execution of journey-based marketing campaigns including content, webinars, and paid digital programs. Oversaw Marketo–Salesforce data management, segmentation, lead scoring, and lifecycle tracking.

Marketo Salesforce Campaign Management Data Management Segmentation Lead Scoring