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Romy Owusu

@romyowusu

CRM Manager at Vilavi Group who improved lifecycle campaign open rates by 15 percentage points using Adobe Campaign and SQL.

Canada

Message

At Vilavi Group, I built and deployed email and SMS campaigns in Adobe Campaign V7/V8, using SQL-based segmentation and personalization. I developed lifecycle workflows for nurturing and reactivation that increased open rates by 15 percentage points.

I also handled end-to-end campaign QA and analyzed campaign performance and deliverability. My recommendations helped achieve a 98% email deliverability rate.

At Bricorama, I managed segmentation and behavioral targeting for loyalty and retention programs, improving open rates by 12% and click-through rates by 2% through A/B testing and automation. Earlier, I supported international sales coordination at Veepee and multichannel campaign operations and reporting at Mediapost.

Experience

Work history, roles, and key accomplishments

CRM Manager

Vilavi Group

Oct 2022 - Oct 2026 (4 years)

Built and deployed email and SMS campaigns in Adobe Campaign V7/V8, using SQL-based audience segmentation and personalization. Developed automated lifecycle workflows, increasing open rates by 15 percentage points, and performed end-to-end campaign QA.

Adobe Campaigns V7 >V8 SQL Email Marketing SMS Marketing Audience Segmentation Personalization Marketing Automation A B Testing QA KPI Reporting Deliverability

CRM & Loyalty Specialist

Bricorama

Jul 2021 - Jun 2022 (11 months)

Managed segmentation logic and behavioral targeting rules across loyalty and retention programs for a 300,000+ contact database. Improved campaign relevance and process performance through structured A/B testing and automation, increasing open rates by 12% and click-through rates by 2%.

CRM Loyalty Programs Segmentation Behavioral Targeting A B Testing Marketing Automation Campaign Management

International Sales Coordinator

Veepee

Feb 2020 - Aug 2020 (6 months)

Coordinated international sales activities across Poland, Switzerland, Belgium, and Denmark. Standardized templates used by local teams, reducing preparation time by 30%, and prepared performance analyses and operational recommendations.

International Sales Coordination Template Standardization Performance Analysis Operational Recommendations

Marketing Associate

Mediapost

Sep 2018 - Oct 2019 (1 year 1 month)

Executed multichannel campaign operations for business clients across France. Improved database accuracy through systematic data cleansing, reducing bounce rates by 20%, and delivered weekly performance reporting for 500K+ contacts.

Multi channel Campaigns Data Cleaning Database Management performance reporting Bounce Rate Reduction