Lucija Paric

I started my career in hands-on roles at Erin Park Lexus Toyota and Budds' Imported Cars, where I managed client records, coordinated across departments, and ran social media across multiple automotive brands. That early experience taught me how to juggle a lot at once and stay organized under pressure.

Around the same time, I co-founded and ran my own e-commerce business, Bella Formosa, which forced me to think like an owner: managing budgets, running paid social campaigns, doing competitor research, and handling inventory, all without a team to lean on.

That foundation led me to Quest Mindshare in 2022 as a Digital Marketing Coordinator. In under four years, I progressed to Digital Marketing Manager, where I now independently run the entire digital marketing function across three B2B brands. Along the way, I taught myself to run HubSpot end to end: lifecycle automation, lead scoring, and workflows that used to take a whole team now run as a single system I built and maintain solo.

I picked up AI tools early and use them daily, not as a shortcut but as a real part of how I solve problems: content, reporting, research, and workflow efficiency all move faster because of it. I hold a Google Analytics 4 (GA4) certification and I'm always testing new tools to see what should be automated next.

I'm currently looking to bring that same systems-thinking and ownership mindset to a company with more stability and room for the marketing ops or CRM function to grow, whether that's staying close to lifecycle marketing or moving further into CRM administration and customer success.