Lamzouki Nihad

Owned end-to-end delivery for retail partnerships across underpenetrated markets, targeting LATAM and Sub-Saharan Africa. Led outreach, negotiation, onboarding, and activation of 20+ brand partners per quarter and built Power BI/Excel dashboards to track redemption trends and partner performance.

Co-founded and scaled a networking event series to 100+ attendees, owning end-to-end operations. Managed planning, logistics, partnerships, and community growth to build a repeatable event format.

Delivered customer-facing support in a high-volume retail environment while maintaining service quality under time-sensitive conditions. Supported merchandising and store operations, strengthening communication and adaptability with staff and customers.

Engaged 300+ prospective students from diverse backgrounds to support recruitment and onboarding activities. Communicated academic and institutional information clearly to guide applicant decision-making.

Conducted competitor benchmarking and consumer research to support brand positioning and go-to-market strategies for international beauty brands. Built a digital growth strategy that increased Absolute NY’s social following to 60,000 in 3 months and drove a 30% sales increase via targeted B2B outreach to parapharmacies.

Designed a full marketing and recruitment strategy for a newly launched education institution targeting 100 student enrollments. Built a multi-channel campaign generating 50+ qualified leads in one month and provided performance insights to guide senior management decisions.

Grade: Distinction

Activities and societies: Ambassador- BCU Formula team

Earned an MSc in Business Administration & Management (Distinction) over 2023–2024.

Grade: 16/20

Activities and societies: Extracurricular Clubs/ Groups leader- Students committee member

Completed an MBA focused on Sales, Distribution & Marketing and Operations from 2017 to 2022.