Kawtar Benhalima

Lead brand strategy and community-facing messaging for hospitality portfolios, executing multi-channel campaigns and managing cross-functional teams to deliver on schedule and budget.

Worked with product and policy teams to define community communication frameworks and governance, optimising prompts and content via A/B evaluation to improve win-rate and reduce policy flags.

Managed partner and distribution relationships and release calendars, created launch assets and coordinated artists and external partners to maximise audience engagement.

Won two enterprise B2B SaaS clients and executed onboarding to production within 90 days, listed the product on Azure Marketplace enabling co-sell partnerships and unlocking approximately $10,000 in credits.

Built channel strategies, audience segmentation and four-week content calendars for B2B and brand clients, delivering weekly performance dashboards and post-mortems to inform iteration and pipeline impact.

Developed cross-channel content calendars and bilingual copy, coordinated creative with design teams, and updated digital touchpoints via CMS to improve navigation and asset quality.

Completed an intensive Graduate Diploma in Communication Studies covering communication theory, film and sound production, and strategic communication with application to community storytelling and audience engagement.

Earned a Bachelor of Business Administration with focus on marketing strategy, partner management, and cross-cultural communication.