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Chaimae Benboubaddi

@chaimaebenboubaddi

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International marketing manager driving B2B growth through digital strategy, market analysis, and client retention.

Morocco

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What I'm looking for

I’m looking for a B2B marketing role where I can lead marketing operations, develop strategy, grow client retention, and use data (Analytics and competitive analysis) across digital and social channels to drive measurable results.

I’m an International Marketing Manager focused on B2B growth and execution. At Atlantic Business Survey - Morocco, I run marketing operations, build and execute the official website, and create internal and external marketing strategies to support inspection-focused services.

I balance strategy with day-to-day impact: I manage client retention and build a new client portfolio, while also supporting marketing activities tied to service frameworks and contracts. I work closely with inspectors, laboratories, and regulatory teams, coordinating quality & safety monitoring and customer invoicing.

Before that, I supported marketing at Hays - Roche Diagnostics - Germany as a Marketing Associate. I handled visual storytelling, workshops and events, KPIs, project management, and data analysis—including competitive and market potential research—using tools like Microsoft Office, Google tools (Gsites, Analytics), and design platforms such as Canva and Figma.

Experience

Work history, roles, and key accomplishments

Service Marketing Associate

Hays - Roche Diagnostics

Apr 2022 - Apr 2023 (1 year)

Supported marketing activities for the implementation of the new Roche Market Analysis Service framework and contract with internal and external stakeholders. Conducted data and market analysis, developed marketing tools, and contributed to communication activities.

Visual Storytelling KPI Management Project Management Data Analysis Marketing Tools Market Analysis Competitive Analysis Microsoft Office Google Analytics Canva Figma Stakeholder Management

Marketing Working Student

BSH Home Appliances - Startup Kitchen

Sep 2021 - Feb 2022 (5 months)

Provided ad-hoc support for cross-functional startup projects, including building and executing brand and marketing concepts for BSH Startup Kitchen. Assisted with internal and external events focused on partnership building and managed marketing/communication content.

Content Creation Cross Functional Support Event Organization Partnership Building Marketing and Communications Internal Communications

Marketing Intern

BNP Paribas REIM

Feb 2021 - Jul 2021 (5 months)

Coordinated and supported promotional activities by preparing and updating marketing proposals and presentations. Participated in marketing brainstorming and performed competitive and market analysis.

Promotional Activities Brainstorming Competitive Analysis Market Analysis

Marketing Intern

Inspectorate & Griffith

Feb 2019 - Jun 2019 (4 months)

Researched and evaluated competitor marketing and digital content to support marketing activities. Prepared detailed promotional presentations for use by the marketing team.

Competitor Research Marketing Analysis

Business Development & Comm Intern

ACAFE

Jun 2017 - Aug 2017 (2 months)

Interacted with customers to build long-term satisfaction and loyalty. Supported sales improvement by conducting analyses, preparing reports for revenue retention, and developing market entry approaches.

Sales Analysis Reporting Revenue Retention

International Marketing Manager

Atlantic Business Survey

May 2023 - Present (3 years 2 months)

Ran marketing operations and built and executed the company’s official website. Developed internal and external marketing strategies and managed B2B client retention and portfolio growth.

Marketing Operations Website Management Marketing Strategy Digital Marketing Channels B2B Marketing Contract Negotiation Import Export Social Media Marketing Invoicing

Education

Degrees, certifications, and relevant coursework

Munich Business School

Master of International Marketing and Brand Management, International Marketing and Brand Management

2021 - 2022

Completed a Master’s program in International Marketing and Brand Management. Engaged in service-related marketing projects and executed parts of a communication strategy through internal and external channels.

Al Akhawayn University in Ifrane

Bachelor in Business Administration, Business Administration

2013 - 2019

Earned a Bachelor’s degree in Business Administration. Supported brand and marketing concepts for Startup Kitchen and helped organize internal and external events with a focus on partnership building.