Abderrahmane Naciri Bennani
@abderrahmanenaciribe
Performance & growth executive scaling P&L-driven growth engines with data, AI, and operating discipline.
MoroccoWhat I'm looking for
I’m a performance & growth executive with 15 years scaling businesses from launch or disorder across mobility, fintech, agritech supply chains, and FMCG. My through-line is building growth strategy, structuring the organization, and driving the P&L to profitability—even through pricing crises, restructurings, and unstable regulatory environments.
As Director, CEO Office at YoLa Fresh, I built a full growth engine from $0 to $900K+/mo revenue, improving contribution margin from negative to +$110/Tonne. I run end-to-end operating systems (forecast, replenishment, inventory, quality, CX, pricing) with a KPI tree and weekly rituals, and I lead data & AI architecture using BI deployment, a forecasting engine, and LLM agents for automation.
Previously, I owned full country P&L at TapTap Send, tripling market share in 6 months and negotiating/deploying instant bank transfer via Attijariwafa Bank. At Careem, I scaled demand with pricing, incentives, and a growth engine (1.5× users) and built marketing, CX, and acquisition as the first marketing hire; earlier, I combined marketing leadership with product and capability enhancement across major brands. I also coach founders with 212 Founders.
Experience
Work history, roles, and key accomplishments
Director, CEO Office
YoLa Fresh
Mar 2023 - Present (3 years 1 month)
Built and scaled a B2B fresh-produce supply chain from $0 to $900K+/mo by structuring a sales machine and growth engine across pricing, forecasting, inventory, quality, and CX. Improved contribution margin from negative to +$110/tonne through end-to-end operating model, KPI governance, and BI/AI automation.
Country Manager, Morocco
TapTap Send
Aug 2022 - Mar 2023 (7 months)
Owned full Morocco P&L and tripled market share in 6 months on a highly competitive UK/EU-to-Morocco corridor. Negotiated and launched instant bank transfers with Attijariwafa Bank and built the local cash-out network and fraud detection system within 3 months.
Led KSA demand P&L and a team of 12 across acquisition, funnel optimization, pricing, and incentives. Grew user base 1.5× (400K to 600K) in 24 months and managed global marketing spend exceeding $10M.
First marketing hire; built the marketing, CX, and acquisition function and co-owned P&L in an unregulated market. Drove 3× monthly active users in 18 months (>6,000 rides/day) and launched Careem Algeria by setting the regulatory framework, driver recruitment, and go-to-market, including crisis communications.
Business Unit Manager
Dislog Group
Jan 2017 - Jun 2018 (1 year 5 months)
Managed an FMCG distribution business with ~$22M P&L across Mars and Kellogg’s/Pringles, leading a team of 25. Delivered 10–20% annual growth on Mars, >2× growth on Kellogg’s/Pringles, and launched top-performing SKUs including Trésor (top 3) and Skittles (>$30% distribution).
Delivered regional capability enhancement programs (digital + field) across Morocco, Algeria, and Tunisia, training 1,000+ people. Designed and executed enablement to improve on-the-ground execution and team performance.
Owned digital imaging P&L and managed key accounts while developing multi-channel sales strategy. Drove commercial execution for mobile and imaging portfolios across the Maghreb region.
Led brand management for Garnier, launching a $1/90ml shampoo in traditional trade and executing relaunches across Fructis, Mixa, and Dop in Morocco. Owned local go-to-market initiatives to drive category visibility and demand.
Education
Degrees, certifications, and relevant coursework
ENCG Settat
Master in Marketing & Sales Force Management, Marketing & Sales Force Management
Completed a Master program in Marketing & Sales Force Management at ENCG Settat.
Miller Heiman Group (Korn Ferry)
Customer Experience Toolkit & CHATS Delivery, Customer Experience
Completed the Customer Experience Toolkit & CHATS Delivery program with Miller Heiman Group (Korn Ferry).
Samsung Electronics
Samsung Master Trainer, Training & Enablement
Completed Samsung Master Trainer training with Samsung Electronics.
Availability
Location
MoroccoAuthorized to work in
Job categories
Skills
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