Lalithasri Pulipati
@lalithasripulipati
I build product-led retention strategies that increase engagement, renewals, and revenue.
IndiaWhat I'm looking for
At The Hindu Group, I improve subscription retention through UX, messaging, segmentation, and lifecycle automation—driving a 67% conversion increase, 18%+ renewal ARPU, and 3x more renewals. I also scaled newsletter-led retention to 221 incremental renewals and led value-led renewal strategy across five subscription products.
I've built growth, GTM, and brand strategies across Khelomore, Karomi Technology, Vummidi Bangaru Jewellers, Nike retail, and Froosh. My work spans CRM retention, B2B SaaS positioning, campaign experimentation, omnichannel launches, and data-driven customer experiences that improve engagement, sales, and ROI.
Experience
Work history, roles, and key accomplishments
Growth Product Manager - Retention
The Hindu Group
Aug 2025 - Present (1 year)
Identified pre-expiry renewal friction and optimized user journey through UX and messaging experiments, driving a 67% increase in conversions. Achieved 18%+ in renewal ARPU through targeted segmentation and value-led strategies.
Growth Consultant
Khelomore
Jun 2024 - Jan 2025 (7 months)
Implemented CRM retention strategies using CleverTap, boosting retention by 25% and new bookings by 38%. Designed multi-channel campaigns and a personalized rewards program that increased engagement and retention by 15%.
Marketing Manager
Karomi Technology Pvt Ltd
Jun 2022 - Aug 2023 (1 year 2 months)
Developed GTM and positioning strategies for a B2B SaaS platform targeting retail, CPG, and pharma brands. Led website redesign and executed LinkedIn advertising campaigns, driving a 162% YoY increase in lead generation.
Assistant Marketing Manager
Vummidi Bangaru Jewellers
Oct 2018 - May 2022 (3 years 7 months)
Collaborated in launching a hybrid savings scheme mobile app and led integrated brand positioning initiatives across ATL, digital, PR, and experiential channels. Launched an Oddiyanam Fest campaign that drove a 7x increase in sales.
Business Manager
SSIPL Retail - NIKE
Mar 2017 - May 2018 (1 year 2 months)
Ideated and implemented store-level retail marketing initiatives, leading to a 30% increase in footfall and 18% YoY growth. Directed a team of sales associates and managers, boosting revenue through targeted training and performance incentives.
Studentprenuer
Froosh
Aug 2015 - Sep 2016 (1 year 1 month)
Revamped a food and beverage venture, generating a 300% ROI through cost-effective and easy-to-prepare items and bulk orders.
Collaborated with tax and engagement teams in the US and Sweden to address tax queries, verify FROR, and extend shareable services. Awarded the Spark Award for exceptional performance in 2013-14.
Education
Degrees, certifications, and relevant coursework
INSEAD
Executive Program, Product Management
2023 - 2024
Completed an Executive Program in Product Management at INSEAD.
Birla Institute of Management and Technology
Master of Business Administration, Retail Management
2015 - 2017
Earned a Master of Business Administration (MBA) with a focus on Retail Management.
M.O.P Vaishnav College for Women
Bachelor of Commerce, Accounting and Finance
2010 - 2013
Activities and societies: Best outgoing student for year 2013
Earned a Bachelor of Commerce (B.Com) in Accounting and Finance. Recognized as the best outgoing student for the year 2013.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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